Skip to content
Business
Link copied to clipboard

Using brain waves in toys and games

SAN JOSE, Calif. - A convincing twin of Darth Vader stalks the beige cubicles of a Silicon Valley office, complete with ominous black mask, cape and light saber.

NeuroSky cofounder Koo Hyoung Lee tries out an early-model headset.
NeuroSky cofounder Koo Hyoung Lee tries out an early-model headset.Read more

SAN JOSE, Calif. - A convincing twin of Darth Vader stalks the beige cubicles of a Silicon Valley office, complete with ominous black mask, cape and light saber.

But this is no chintzy Halloween costume. It's a prototype, years in the making, of a toy that incorporates brain-wave-reading technology.

Behind the mask is a sensor that touches the user's forehead and reads the brain's electrical signals, then sends them to a wireless receiver inside the saber, which lights up when the user is concentrating. The player maintains focus by channeling thoughts on any fixed mental image, or thinking specifically about keeping the light sword on. When the mind wanders, the wand goes dark.

Engineers at NeuroSky Inc. have big plans for brain-wave-reading toys and video games. They say the simple Darth Vader game - a relatively crude biofeedback device cloaked in gimmicky garb - portends the coming of more sophisticated devices that could revolutionize the way people play.

Technology from NeuroSky and other start-ups could make video games more mentally stimulating and realistic. It could even enable players to control video game characters or avatars in virtual worlds with nothing but their thoughts.

Adding biofeedback to Tiger Woods PGA Tour, for instance, could mean that only those players who mustered Zenlike concentration could nail a putt.

The technology is similar to more sensitive, expensive equipment that athletes use to achieve peak performance. Koo Hyoung Lee, a NeuroSky cofounder from South Korea, used biofeedback to improve concentration and relaxation techniques for members of his country's Olympic archery team.

"Most physical games are really mental games," said Lee, also chief technology officer at San Jose-based NeuroSky, a 12-employee company founded in 1999. "You must maintain attention at very high levels to succeed. This technology makes toys and video games more lifelike."

Boosters say toys with even the most basic brain-wave-reading technology - scheduled to debut later this year - could boost mental focus and help children with attention deficit hyperactivity disorder, autism and mood disorders.

But scientific research is scant. Even if the devices work as promised, some question whether people who use biofeedback devices will be able to replicate their relaxed or focused states in real life, when they are not attached to equipment in front of their television or computer.

Elkhonon Goldberg, clinical professor of neurology at New York University, said the toys might catch on in a society obsessed with optimizing performance. But he was skeptical that they would reduce the severity of major behavioral disorders.

"These techniques are used usually in clinical contexts. The gaming companies are trying to push the envelope," Goldberg said.

It also is unclear whether consumers, particularly young people in the United States, want mentally taxing games.

"It's hard to tell whether playing games with biofeedback is more fun - the company executives say that, but I don't know if I believe them," said Ben Sawyer, director of the Games for Health Project, a division of the Serious Games Initiative. The think tank focuses in part on how to make computer games more educational, not merely pastimes for children with dexterous thumbs.

The basis of many brain-wave-reading games is electroencephalography, or EEG, the measurement of the brain's electrical activity through electrodes placed on the scalp. EEG has been a mainstay of psychiatry for decades.

An EEG headset in a research hospital may have 100 or more electrodes that attach to the scalp with a conductive gel. It could cost tens of thousands of dollars.

But the price and size of EEG hardware is shrinking. NeuroSky's "dry-active" sensors do not require gel, are the size of a thumbnail, and could be put into a headset that retails for as little as $20, NeuroSky chief executive officer Stanley Yang said.

Yang is secretive about his company's product lineup because of a nondisclosure agreement with the manufacturer. But he said an international toy manufacturer planned to unveil an inexpensive gizmo with an embedded NeuroSky biosensor at the Japan Toy Association's trade show in late June. A U.S. version is scheduled to debut at the American International Fall Toy Show in October.

"Whatever we sell, it will work on 100 percent or almost 100 percent of people out there, no matter what the condition, temperature, indoor or outdoors," Yang said. "We aim for wearable technology that everyone can put on and go without failure, as easy as the iPod."

While NeuroSky's headset has one electrode, Emotiv Systems Inc. has developed a gel-free headset with 18 sensors. Besides monitoring basic changes in mood and focus, Emotiv's bulkier headset detects brain waves indicating smiles, blinks, laughter, even conscious thoughts and unconscious emotions. Players could kick or punch their video game opponent - without a joystick or mouse.

"It fulfills the fantasy of telekinesis," said Tan Le, cofounder and president of San Francisco-based Emotiv.