Chrysler Group L.L.C., which just emerged from bankruptcy under the ownership of Fiat S.p.A., the United Auto Workers, and the U.S. government, tapped a Moorestown resident and Villanova University graduate as its president and chief executive officer of the Chrysler brand.

Peter L. Fong, who was director of Ford Motor Co.'s Philadelphia sales office before moving to Chrysler in August 2008, is also responsible for the sales organization of the entire company, including its Jeep and Dodge brands, Chrysler said Wednesday.

Most recently at Chrysler, Fong was responsible for the Mid-Atlantic Business Center, which serves several hundred Chrysler, Jeep, and Dodge dealerships in major markets from Philadelphia south to Norfolk, Va., and west to Charleston, W.Va., from headquarters in Elk Ridge, Md.

"He did do a good job in the Mid-Atlantic market. He brought them back to where they historically had been" after a period of decline, said Jay Haenn, president of Lansdale Chrysler Jeep. "I guess that's why he got the promotion."

A former Navy pilot, Fong has a degree in mechanical engineering (1986) and a Master of Business Administration (1994) from Villanova. His hometown is Potomac, Md.

Contact staff writer Harold Brubaker at 215-854-4651 or hbrubaker@phillynews.com.