NFL telecasts will continue to feature Campbell Soup Co.'s Chunky Soup commercials, after the two parties signed a sponsorship deal that will have the Camden-based company's brand made a part of televised coverage through the 2012 football season.
Terms were not disclosed, but Campbell's spokesman John Faulkner said the relationship has "been fruitful for us."
Sales of Chunky Soup have doubled since the sponsorship began in 1997 with former Eagles defensive end Reggie White as the spokes-player, Faulkner said.
The soup line, which was introduced in 1970 as an outgrowth of Campbell's Manhandler line ("How do you handle a hungry man?"), has used a succession of NFL players, including Donovan McNabb, who was part of the campaign for five seasons - the longest of any of the other players, Faulkner said.
Others who pitched the soup for more than one season were John Elway, Terrell Davis, Jerome Bettis, Kurt Warner, Michael Strahan and LaDainian Tomlinson.
The agreement announced Friday makes the Chunky brand the "official soup sponsor of the NFL" and the "official chili sponsor of the NFL."
As for the next soup spokesman, Faulkner wrote, "our next player(s) have not yet been identified/finalized."
Expect that to happen closer to the start of the next NFL - "and soup," Faulkner says - season.
The players who have been featured on Campbell's Chunky Soup commercials: