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Firstrust Bank, Conshohocken, has hired John D. Rooney as senior vice president, director of new business development for commercial lending. He had been senior vice president for commercial banking at Wells Fargo Bank.

Marsha Braverman has been appointed executive director of marketing and communications at Drexel University College of Medicine.
Marsha Braverman has been appointed executive director of marketing and communications at Drexel University College of Medicine.Read more

Firstrust Bank

, Conshohocken, has hired

John D. Rooney

as senior vice president, director of new business development for commercial lending. He had been senior vice president for commercial banking at Wells Fargo Bank.

Public Health Management Corp., a Philadelphia nonprofit public health institute, has hired Renée Cromartie as managing director for Total Quality Management. She had been director of quality assurance and performance improvement for South Jersey Healthcare LIFE.

Binswanger Corp., the Philadelphia real estate firm, has announced the formation of the Binswanger Philadelphia Suburban Group in King of Prussia and promoted Scott Gabrielsen and Paul French to executive vice presidents, responsible for the group. Both had been senior vice presidents. Scott Williams has been promoted to senior vice president from vice president. Patrick Brady, Nick Sannelli, and Chris Magarity will all serve as vice presidents.

ParenteBeard L.L.C. has promoted Michael Kehoe to partner in the firm's small-business practice from senior manager. John Swirsding was promoted to partner in the firm's audit and accounting group from senior manager.

Pleasant View Retirement Community in Manheim, Pa., has appointed Colleen P. Frankenfield president and chief executive officer. She had been vice president of operations.

Hornercom Inc., a Philadelphia public relations and marketing firm, has promoted Mike Gross to senior vice president from vice president; Emily Watts to senior account executive from account executive; Allie Artur to account executive from assistant account executive; and Maria DeFazio to senior graphic designer.

Marsha Braverman has been appointed executive director of marketing and communications at Drexel University College of Medicine. She had been executive vice president of marketing and communications at Pennsylvania Academy of the Fine Arts.

Comcast Corp., Philadelphia, has hired Beth Arnholt as vice president of integrated talent management. She had been principal and owner of BDC Consulting.

PFM Advisors, a division of PFM Asset Management L.L.C., Philadelphia, has hired Biagio Manieri as director of research. Manieri most recently was an investment officer with the Federal Reserve.

Cozen O'Connor said that intellectual-property group member Scott B. Schwartz will leave the firm to join longtime client Dansko L.L.C. as the company's first general counsel. Dansko is an employee-owned Pennsylvania company that provides footwear, socks, and apparel.

Arcadia University's School of Continuing Studies has hired Beth Specker as director of educational initiatives. Specker had been director of civics education with the National Constitution Center in Philadelphia.

Austin Ifedirah has been named vice president of Medicare at Gateway Health Plan and will assume the leadership role for the Gateway Health Plan Medicare Assured HMO SNP product. Ifedirah had been president and CEO of Aegis Healthcare Holdings Inc., Springfield, Va.

Joseph McGrory, Jr. has been appointed solicitor of Upper Merion Township. He holds the same post for Limerick Township and West Conshohocken Borough and is the Zoning Hearing Board solicitor for Plymouth Township and Upper Merion Township. He is chairman of the Municipal Law Department at Hamburg, Rubin, Mullin, Maxwell & Lupin, Lansdale. - Mike Zebe