Pennsylvania Attorney General Kathleen G. Kane said in a statement this week that the Bureau of Consumer Protection had filed a lawsuit against a Philadelphia-based online education company whose flagship product is an audio-based language-learning program that uses the "Pimsleur" method.
The lawsuit alleges that consumers were harmed and deceived by Philadelphia-based Internet Order L.L.C., which operated under the names Stroll, Pimsleur Approach, and Pimsleurapproach.com, and its CEO, Daniel Roitman.
One example given of alleged deception was Stroll's offering consumers an introductory CD set at a discounted price of $9.95, but failing to "clearly and conspicuously" say that consumers would be automatically enrolled in a program to receive more CDs at a price of $256 per set until the consumer took action to cancel.
Roitman said in an e-mail that the company "has always complied with the letter and spirit of the law, we have been truthful in our marketing, we treat each of our customers with respect and we respond to each and every customer inquiry quickly and accurately." - Inquirer staff