Why Offer a Member Program?

Toppers Spa Salon started offering one in 2013 to boost sales after rough recession times, and to help the company with transition "from a perception of luxury to wellness," said Ken Wyka, president and CEO.

Inquirer

Published Aug. 30, 2015, 3:01 a.m. ET

Toppers Spa Salon started offering one in 2013 to boost sales after rough recession times, and to help the company with transition "from a perception of luxury to wellness," said Ken Wyka, president and CEO.

Career network Beyond.com launched a subscription program giving member small businesses more monthly job-posting and resume-review access to "create on ongoing, sustainable relationship with our clients," said Joe Weinlick, senior vice president of marketing. EndText

Inquirer

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