Crossing Over

Some older retailers are cutting locations and focusing on online. Conversely, some online-only retailers are opening physical stores. Here are some crossovers:

Started as brick and mortar

Macy's: Department store

Sears: Department store

JCPenney: Department store

The Gap: Clothing, accessories

Started as online only

Athleta: Trendy sportswear and accessories for women

Birchbox: Cosmetics

Fabletics: Trendy sportswear and accessories geared primarily to women

Modcloth: Vintage and Indie clothing

Bonobos: Men's clothing

Warby Parker: Eyewear

Amazon: Super retailer

EndText