5 Things American Trench Has Learned About Fashion Retail:

Instagram and Reddit are major sales channels.

E-commerce is tedious, including writing and editing copy and posting photographs.

Adding products is needed to even out cash flow to avoid boom-and-bust sales periods.

With overlap minimal, a modern fashion start-up will most likely have to offer wholesale and direct-to-consumer brands.

It takes seven to eight years to build a lasting brand.

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