Spirit Airlines will begin daily service between Atlantic City and Boston on May 1. The flight will leave Atlantic City International Airport at 5:20 p.m. each day, and will leave Boston for Atlantic City at 10:40 a.m.

A coalition of New Jersey state agencies, casino companies, local businesses, and elected officials have been trying to expand air service and attract new airlines to Atlantic City. Boston was one city targeted by the group to draw new customers to Atlantic City casinos. The coalition is also targeting Chicago, Atlanta, and other cities east of the Mississippi.

Spirit, based in Miramar, Fla., is offering a $9 one-way introductory fare as part of the new Boston service through midnight tonight at www.spiritair.com.

Spirit now has direct flights to Ft. Myers, Tampa, Orlando, Ft. Lauderdale and West Palm Beach, Fla., and Myrtle Beach, S.C., from Atlantic City.

"Passengers who enjoy the ease and convenience of the Atlantic City International Airport will now have direct service to Boston and the New England region without the hassle of traveling through the surrounding metro airports," including Philadelphia and Newark, said South Jersey Transportation Authority executive director Bart Mueller.