2012 Philadelphia ADDY Award winners anounced

The Philly Ad Club announced the winners of its 2012 Philadelphia ADDY Awards at a March 8 ceremony at Vie, 600 N. Broad St., Philadelphia.

The ADDY Awards, the advertising industry's largest competition, is sponsored by the American Advertising Federation and honor advertising excellence and creativity.

Awards are given across numerous categories and on two tiers - silver and gold. The winners earn the right to advance to regional and national competitions.

This year, there are 132 winners, which includes 76 gold, 49 silver, and 7 "Best of Category."

"BEST OF CATEGORY" WINNERS

"GOLD ADDY AWARDS" WINNERS

SALES PROMOTION - Packaging - Single Unit
The Brownstein Group, Passion Views Wine Bar & Spirit Company, Passion Brews Growler

SALES PROMOTION - Point of Purchase - Counter Top or Attached
Klip Collective, New Balance, New Balance 'NYC Experience' Store

SALES PROMOTION - Audio/Visual Sales Presentation
Klip Collective, Target, Target National Meeting
NFL Films, Gatorade, Gatorade 'Everything to Prove'
NFL Films, NRG, NRG 'NFL Sponsor Presentation'

COLLATERAL MATERIAL - Stationery Package - Flat Printed
Machinery, James Morningstar, James the Tailor

COLLATERAL MATERIAL - Brochure - Four-color
The Brownstein Group, IKEA USA, IKEA Kitchen Brochure – USA
Red Tettemer + Partners, The Melting Pot, Melting Pot – Brochure
LevLane, Philadelphia Retail Marketing alliance, Philadelphia Retail Attraction Brochure

COLLATERAL MATERIAL - Poster – Single
Tierney, Gourmet Popcorn Creations, Gourmet Popcorn – Banana
Tierney, Gourmet Popcorn Creations, Gourmet Popcorn – Ice Cream
Tierney, Gourmet Popcorn Creations, Gourmet Popcorn – Grapes
The Brownstein Group, Internet Radio Partners, LLC, iradio philly Happy Place
The Brownstein Group, Internet Radio Partners, LLC, iradio philly Perm
The Brownstein Group, Internet Radio Partners, LLC, iradio philly This One
The Brownstein Group, Internet Radio Partners, LLC, iradio philly ceelo

COLLATERAL MATERIAL - Poster – Campaign
Tierney, Gourmet Popcorn Creations, Gourmet Popcorn Campaign
The Brownstein Group, Internet Radio Partners, LLC, iradio philly Campaign

COLLATERAL MATERIAL - Special Event Material – Invitation
Mangos, Jane Gast, Wedding Invitation
The Brownstein Group, Jeff & Jenifer Westphal, Oporto Celebrate 5-0
Red Tettemer + Partners, Philadelphia International Festival of The Arts, PIFA Invite
Red Tettemer + Partners, TuB Gin, TuB Sins (Pride, Lust)

COLLATERAL MATERIAL - Special Event Material – Campaign
AgileCat, Philly Old School BMX Ride, 4th Annual Philly Old School BMX Ride

DIRECT MARKETING - Business-to-Business or Consumer, Campaign - 3-D Mixed
20nine, Watchdog Real Estate Project Managers, Watchdog Real Estate Project Managers Direct Mail Campaign

DIRECT MARKETING - Specialty Advertising - Other Merchandise
Masterminds, Boomtown Casino, Welcome to Boomtown Hotel Amenities

OUT-OF-HOME - Outdoor Board - Extension/Dimensional
Red Tettemer + Partners, TuB Gin, TuB Window Display

OUT-OF-HOME - Outdoor Board - Super-Sized
Klip Collective, University of Texas, UT Tower

OUT-OF-HOME - Mass Transit/Public/Airline – Exterior
Diccicco Battista Communications, The Original Canal's, Bottle Talk

OUT-OF-HOME - Site - Interior Animated
Klip Collective, AllSaints Spitalfields, AllSaints Chicago Store

OUT-OF-HOME - Site - Interior Still or Static
Red Tettemer + Partners, International Spy Museum, SPY 'behind the scenes'

OUT-OF-HOME - Out-of-Home, Campaign
The Brownstein Group, Jewish Federation of Philadelphia, Jewish Federation of Philadelphia
Red Tettemer + Partners, International Spy Museum, SPY 'behind the scenes

NON-TRADITIONAL ADVERTISING - Single
Klip Collective, Nike / Jordan Brand, Melo M8 Explosive Flight
Red Tettemer + Partners, Under Armour, Under Armour Finding Undeniable

NON-TRADITIONAL ADVERTISING - Campaign
Red Tettemer + Partners, Dial For Men, Camp Dirt

NEWSPAPER - Fractional Page - Black and White
Mangos, Main Line Health, Main Line Health CVS Heart Surgery Ad

NEWSPAPER - Campaign - Color (any color besides black)
Red Tettemer + Partners, Philadelphia International Festival of The Arts, PIFA

INTERACTIVE MEDIA - Websites, Consumer Flash – Products
Neo-Pangea, Snapple, Snapple Lunch Break Beats

INTERACTIVE MEDIA - Websites, Consumer Flash – Services
1 Trick Pony, Turner Classic Movies, Turner Classic Movies - Summer Under the Stars 2011
1 Trick Pony, Turner Classic Movies, Turner Classic Movies - 31 Days of Oscar 2011

INTERACTIVE MEDIA - Websites, Consumer HTML/Other – Products
One Trick Pony, Timberland, Timberland LiteTrace

INTERACTIVE MEDIA - Websites, Consumer HTML/Other – Services
Bluecadet, Counterspill, Counterspill
Bluecadet, John P McNulty, John P McNulty Prize

INTERACTIVE MEDIA - Online - E-Mails / E-Cards
1 Trick Pony, Virgin Mobile USA, Virgin Mobile - Warm Your Devices

INTERACTIVE MEDIA - Online - Micro or Mini Sites
Bluecadet, Doctors without Borders, Starved for Attention

INTERACTIVE MEDIA - Online - Mobile Websites
Neiman, PennDOT, Live Free, Ride Alive Mobile Website

INTERACTIVE MEDIA - Online - Internet Commercials
Red Tettemer + Partners, Pennsylvania Tourism, PA Roadtrips Animations

RADIO - Local (one metro) - :30
Neiman, Dietz & Watson, Dietz & Watson Ham Radio

RADIO - Local (one metro) - :60 or more
Red Tettemer + Partners, Grillsmith, Grillsmith

TELEVISION - Local, Single (one DMA) - :60 or more
The Philadelphia Eagles, Philadelphia Eagles, Philadelphia Eagles - Made in Philly

TELEVISION – Local - Campaign
Machinery, MSG Varsity, The Note, That's my Boy, Drenched, Dressed
The Philadelphia Eagles, Philadelphia Eagles, Philadelphia Eagles

TELEVISION - Regional/National TV, Single - Consumer Services
BIGSMACK, National Geographic Channel, National Geographic/Drugs Incorporated

MIXED/MULTIPLE MEDIA - Consumer, Regional / National
AgileCat, Joie International Co., Joie: Product Launch

MIXED/MULTIPLE MEDIA - Consumer, Regional / National
Red Tettemer + Partners, Under Armour, Finding Undeniable

ADVERTISING FOR THE ARTS & SCIENCES - Collateral – Cards/Invitations/Announcements
Red Tettemer + Partners, Philadelphia International Festival of The Arts, PIFA

PUBLIC SERVICE - Broadcast/Electronic - Audio / Visual
ShootersINC, Boys & Girls Club of Camden County, Boys & Girls Club of Camden County

PUBLIC SERVICE - Broadcast/Electronic – Interactive
Neiman, Pennsylvania Liquor Control Board, Pennsylvania Liquor Control Board Alcohol Education Banner Ad- Date Rape
Neiman, Pennsylvania Liquor Control Board, Pennsylvania Liquor Control Board Control Tonight Website

PUBLIC SERVICE - Single Medium Campaign
Neiman, Pennsylvania Liquor Control Board, Pennsylvania Liquor Control Board Alcohol Education Posters Campaign

PUBLIC SERVICE - Mixed / Multiple Media Campaign
Neiman, Pennsylvania Liquor Control Board, Pennsylvania Liquor Control Board Alcohol Education Campaign

ADVERTISING INDUSTRY SELF-PROMOTION - Creative Services and Industry Suppliers/Print
The Brownstein Group, The Brownstein Group, 9/11 Anniversary Ad

ADVERTISING INDUSTRY SELF-PROMOTION - Creative Services and Industry Suppliers/Interactive
Neiman, Neiman, Philly SteakOut Micro Site
Archer Group, The Archer Group, Acher-Group.com
Neiman, Neiman, Go Crowdless Micro site

ADVERTISING INDUSTRY SELF-PROMOTION - Creative Services and Industry Suppliers/Non-Traditional
1 Trick Pony, 1 Trick Pony, 1 Trick Pony: SXSW - Spring Break for Nerds
Neiman, Neiman, Philly SteakOut Micro Site

ADVERTISING INDUSTRY SELF-PROMOTION - Creative Services and Industry Suppliers - Direct Marketing/Specialty Items
1 Trick Pony, 1 Trick Pony, 1 Trick Pony Blueberries 2011 Campaign

ADVERTISING INDUSTRY SELF-PROMOTION - Creative Services and Industry Suppliers – Cards/Invitations/Announcements
Aloysius Butler & Clark, Aloysius Butler & Clark, AB&C Holiday Card 2011

ELEMENTS OF ADVERTISING - Logo
20nine, Magpie Pie Company, Magpie Pie Company Brand Creation

ELEMENTS OF ADVERTISING - Sound Design
ShootersINC, Big Smack, Drugs, Inc.
NFL Films, NRG, NRG 'NFL Sponsor Presentation'

ELEMENTS OF ADVERTISING - Cinematography
Red Tettemer+Partners, parx casino, parx casino "Entourage"
NFL Films, NRG, NRG 'NFL Sponsor Presentation'

LOCAL ONLY CATEGORIES - TV Spots by Budget (based on total production cost) - Less than $25,000
Diccicco Battista Communications, The Original Canal's, Canal's "Bottle Talk" Campaign
Red Tettemer + Partners, TuB Gin, TuB Prohibition

       
"SILVER ADDY AWARDS" WINNERS

SALES PROMOTION - Packaging - Single Unit
Red Tettemer + Partners, TuB Gin, TuB 6 Shooter

SALES PROMOTION - Packaging - Campaign
Red Tettemer + Partners, Rival Brothers, Rival Brothers

SALES PROMOTION - Point of Purchase - Trade Show Exhibit
AgileCat, Joie International Co., Joie: Kind & Jungen Trade Show Exhibit

SALES PROMOTION - Point of Purchase - Campaign (2-4 of categories 1A-3C)
Tierney, Tria Café, Tria

SALES PROMOTION - Audio/Visual Sales Presentation
Lightspeed Group, Thermo Fisher Scientific, More Than A Freezer

COLLATERAL MATERIAL - Brochure - Four-color
The Brownstein Group, UStore It, CubeSmart

COLLATERAL MATERIAL - Poster - Single
Red Tettemer + Partners, SKA Brewing, SKA Brewing (Special)

COLLATERAL MATERIAL - Poster - Campaign
Masterminds, Boomtown Casino, Welcome To Boomtown Branding Posters
Red Tettemer + Partners, SKA Brewing, SKA Brewing

COLLATERAL MATERIAL - Special Event Material - Invitation
Left Hand Creative, LLC, Nat Gutwirth + Sarah Jolles, Gutwirth/ Jolles Invitation

OUT-OF-HOME - Outdoor Board - Extension/Dimensional
Red Tettemer + Partners, Philadelphia International Festival of The Arts, PIFA Cube

OUT-OF-HOME - Campaign - Out-of-Home, Campaign
Red Tettemer + Partners, TuB Gin, TuB

NON-TRADITIONAL ADVERTISING - Single
Red Tettemer + Partners, Curb Your Enthusiasm, HBO Curb Your Enthusiasm Band

Red Tettemer + Partners, Under Armour, Under Armour Ultimate Intern Contest
D4 Creative Group, Sleepy's, What is Your Favorite (Sleeping) Position?

CONSUMER OR TRADE PUBLICATION - Fractional Page - Less than four-color
Red Tettemer + Partners, Moss Rehab, Moss Rehab

CONSUMER OR TRADE PUBLICATION - Full Page - Four-color
Red Tettemer + Partners, The Melting Pot, Melting Pot
Red Tettemer + Partners, The Melting Pot, Melting Pot

CONSUMER OR TRADE PUBLICATION - Campaign - Four-Color
Red Tettemer + Partners, The Melting Pot, Melting Pot

INTERACTIVE MEDIA - Websites, Consumer Flash - Products
Bluecadet, Josh Cogan, Joshua Cogan Photography

INTERACTIVE MEDIA - Websites, Consumer HTML/Other - Products
20nine, Pet360, Petoolah Members-Only Sales Website

INTERACTIVE MEDIA - Websites, Consumer HTML/Other - Services
Bluecadet, American Revolution Center, American Revolution Center

INTERACTIVE MEDIA - Online - Micro or Mini Sites
Bluecadet, Mural Arts Program, Peace is a Haiku Song

RADIO - Local (one metro) - :60 or more
Masterminds, Boomtown Casino, Welcome to Boomtown Branding Radio
B101, Purple Heart, B101 'Purple Heart - Sarge :60'

RADIO - Campaign
Masterminds, Boomtown Casino, Welcome to Boomtown Campaign Radio

TELEVISION - Local, Single (one DMA) - :30
Philadelphia Eagles, Philadelphia Eagles, Philadelphia Eagles - Generations

TELEVISION - Local, Single (one DMA) - :60 or more
NFL Films, Atlanta Falcons, Atlanta Falcons 'Rise Up '11'

TELEVISION - Local - Campaign
Red Tettemer + Partners, parx casino, parx casino TV Campaign

TELEVISION - TV Self-Promotion - Single
WPHL, PHL17, Family Guy/American Dad Late Shift

TELEVISION - Regional/National TV, Single - Consumer Products
Red Tettemer + Partners, Dial For Men, Dial For Men "Filthocratic Oath"

TELEVISION - Regional/National TV Campaigns - Consumer Products
Red Tettemer + Partners, Dial For Men, Dial For Men - Anthem, Respect, Camp Dirt

TELEVISION - Regional/National TV Campaigns - Consumer Services
BIGSMACK, National Geographic Channel, National Geographic / Brain Games

MIXED/MULTIPLE MEDIA - Consumer, Local
Masterminds, Boomtown Casino, Welcome to Boomtown Rebrand Campaign

MIXED/MULTIPLE MEDIA - Consumer, Regional / National
Red Tettemer + Partners, Century 21, Century 21

PUBLIC SERVICE - Collateral - Poster
The Brownstein Group, Mural Arts Program, Mural Arts Month - 31 Days/31Ways
Neiman, Pennsylvania Liquor Control Board, Alcohol Education Poster- Panties
Neiman, Pennsylvania Liquor Control Board, Alcohol Education Poster-Condom

PUBLIC SERVICE - Broadcast/Electronic - TV
NFL Films, NFL, 'NFL Play60 PSA - Lions'

PUBLIC SERVICE - Broadcast/Electronic - Radio
Neiman, Pennsylvania Liquor Control Board, Alcohol Education Radio

ADVERTISING INDUSTRY SELF-PROMOTION - Creative Services and Industry Suppliers - Cards / Invitations / Announcements
Print Art, Inc., Print Art, Inc., Holiday Toasters
Red Tettemer + Partners, Red Tettemer + Partners, Red Tettemer + Partners Holiday Shirts (humbug)

ADVERTISING INDUSTRY SELF-PROMOTION - Campaign - Single Medium Campaign
Left Hand Creative, LLC, Oink Ink Radio, Oink Dead Radio CFE

ADVERTISING INDUSTRY SELF-PROMOTION - Campaign - Mixed / Multiple Media Campaign
AgileCat, AgileCat, AgileCat Brand Evolution: Celebrating 10 Years

ELEMENTS OF ADVERTISING - Photography - Digitally Enhanced
Masterminds, Boomtown Casino, Boomtown Branding Photography

ELEMENTS OF ADVERTISING - Animation or Special Effects - Video or Film
Hanlon Creative, KIWI, KIWI Stay Dry
Blue Visual Effects, PA Department of Tourism, PA Tourism

ELEMENTS OF ADVERTISING - Cinematography
Red Tettemer + Partners, parx casino, parx casino "Celebrity"

LOCAL ONLY CATEGORIES - TV Spots by Budget (based on total production cost) - Less than $25,000
Deardorff Associates, Delaware Office of Highway Safety, DUI Realtime :30 Second TV Spot