Nearly a year after announcing plans to merge, homegrown coworking-space chain Benjamin's Desk and Washington-based 1776, a public-benefit corporation focused on encouraging start-ups to solve complex problems, made their partnership official Thursday, marking the occasion by launching a new incubator space in University City and shelving the "Benjamin's Desk" name and logo.
"We're saying farewell to the brand that served our Philadelphia-based members so well over the past six years," said Benjamin's Desk co-CEO Jennifer Maher, who now has the same title but under a different company name: 1776. Her comments were made in a statement issued Thursday.
As a nod to Benjamin's Desk, the 1776 logo was slightly changed to include a kite image within the 6, and a tagline: "Where Revolutions Begin." That is a reference, in part, to "the disruptive work of member companies engaged in markets that often face regulatory scrutiny," according to the statement.
With a focus on the Northeast Corridor, 1776 says it is investing in cities "often overlooked by investors, by the media, and by talented people whose skills can change the world."