SocialLadder, the Philadelphia-based live-events network marketing company, announced Wednesday that it's partnering with Eventbrite, the event and ticketing platform, to integrate SocialLadder's online ticketing technology with its comprehensive brand ambassador management system.
"Our partnership with Eventbrite means that the world's largest ecosystem of event organizers can now discover new fans and seamlessly access the power of word-of-mouth marketing to increase tickets sales and drive buzz," said Raavi Iqbal, CEO and cofounder of SocialLadder.
This is the first on-platform extension for an ambassador marketing program to be built on Eventbrite's third-party API. The integration allows event organizers to activate peer-to-peer marketing in one click by giving them direct access to SocialLadder's network of on-demand ambassadors, and enabling attendees to secure tickets where they hear about most events, from their friends.
"Eventbrite is focused on helping event organizers sell more tickets, and making the process of buying tickets as easy as possible, regardless of where people discover those events," said Scott Van Brunt, head of partnerships at Eventbrite. "Events are inherently social, and the integration with SocialLadder helps event creators sell out their shows by tapping into the networks of the most influential fans through the power of ambassador programs."