'Double Divas' bra-fitting show aims to be uplifting

BOOB TUBE gets a new spin Sunday with the debut of a bra-shop show titled "Double Divas."

We're sure you get the "double" entendre.

"Our job is to really help women feel wonderful," said Molly Hopkins, co-owner of LiviRae Lingerie in Atlanta. "All you gotta do is bring out the sexy stuff."

What, is the Lifetime Network trying to lure male viewers? Not exactly. This is no "Victoria's Secret Fashion Show."

Yes, judging from previews, some shapely knockouts will strut about in undergarments, but viewers will also see much, much bigger sets of challenges. One woman even elicits an "Oh, my God!" from Hopkins.

"She's going to need a custom bra," observes co-owner Cynthia Richards, dubbed by the show's website as "the Thomas Edison of custom lingerie."

At first blush, "Divas" seems to measure up to the reality-show formula of quirks, jerks and moments that range from humorous to heartfelt, with helpful hints thrown in.

In episode one, "The Gift of Lift," airing Sunday at 10 p.m., an upset woman holds up a skimpy red item. Her fiancé bought it, and no way she'll wear something that makes her feel like "an escort."

"She's not feeling the naughty nurse at all," said Hopkins, echoing the request of the "super-perv," er, fiancé. Together they find something more tasteful and yet, "Va-va-voom!"

In another sequence, Hopkins and Richards go to a church to help eight members of a praise team.

There's even a segment with a "bro who wanted a bro-sierre," to use Hopkins' words. The formerly heavy marathoner wasn't happy with Richards' custom design. "He hightailed it right out of here . . . What a schmuck," she said.

Whether it succeeds or not, this is one show that has bust written all over it.