Criterion, Hulu extend special deal

NEW YORK -

The Criterion Collection and Hulu have extended their deal to keep the video platform as the exclusive streaming home of Criterion's vast library of art-house films.

Terms of the deal, revealed exclusively to the Associated Press, weren't disclosed, but both Hulu and Criterion said it will run for several years.

Since 2011, Criterion Collection films have streamed exclusively on Hulu Plus, Hulu's monthly subscription streaming service. In a fractured streaming landscape, the partnership has been a rarity, making Hulu Plus the digital home to more than 800 movies in Criterion's singular collection.

"It was important to us that Criterion actually have a home and have a strong central locus to which our audience could gather and know they were finding the breadth of the library," said Peter Becker, president of the Criterion Collection.

For many movie buffs, the Criterion Collection is synonymous with the greatest classics of world cinema, from "L'Avventura" to "Seven Samurai." Criterion is known for its lavish DVD and Blu-ray packages, many of which feature restorations of older films.

The Criterion-Hulu partnership is for many movie lovers the chief draw of the $7.99-a-month Hulu Plus. The service has more than 5 million members, according to Hulu. Hulu Plus is otherwise mostly driven by television content, featuring in-season shows from NBC, ABC and Fox. The audience for Criterion titles on Hulu Plus increased by more than 25 percent from 2012 to 2013, Hulu said.

Criterion kicked off its new chapter with Hulu Plus yesterday with the streaming addition of the Oscar-winning Italian film "The Great Beauty." Having just come out on home video last month, it's a quick add to its streaming library. But it's a fitting one, says Becker, given Criterion's passion for Paolo Sorrentino's movie and the film's references to other Italian classics.

Criterion films are also available for rent or download from places like iTunes and Amazon, but the Hulu Plus-Criterion relationship has led to some new opportunities, like making subtitles for some films that didn't previously have them. Many films that Criterion isn't able to put out on DVD are also available only for streaming.