Amazon renews 'Transparent' for season 2

LOS ANGELES (Variety.com) - Amazon Studios has ordered a second season of Jill Soloway's dark comedy "Transparent," with the company saying the freshman run has been No. 1 on Prime Instant Video since its launch two weeks ago.

The show, starring Jeffrey Tambor as a transgendered parent who comes out to his adult kids, is the most-binge-watched show even on Amazon's Prime Instant Video, according to the company. Nearly 80% of viewers have watched two or more episodes of "Transparent" in the same day, according to Amazon.

"Our goal is to create series that customers love, so it's great to hear that 'Transparent' has not only risen to the No. 1 series on Prime Instant Video, but that it's deemed 'binge-worthy' as well," Amazon Studios VP Roy Price said in a statement. "Given all the great feedback, it only makes sense to bring the Pfeffermans back next year in season two."

However, just like Netflix, Amazon does not release actual viewing metrics although the ecommerce company publishes relative rankings of the most popular content on Prime Instant Video.

Amazon also touted the critical reception for "Transparent," noting that the show has a 98% critic rating Rotten Tomatoes and a 91 score on Metacritic.