The Bridge, the swanky movie multiplex at the edge of the University of Pennsylvania campus, is on the market, university spokesman Anthony Sorrentino confirmed today.
National Amusements, the cash-strapped circuit that leases the six-screen property at 40th and Walnut Streets from the university and has operated it since opening in 2003, has put its lease in play. Rave Motion Pictures, a privately held chain based in Dallas, is "an interested party," Sorrentino said.
Jeremy Devine, vice-president of marketing for Rave, would not confirm his company's interest.
Still, from West Philadelphia to South Jersey, where National Amusement's 16-screen Showcase at the Ritz Center is also on the market, the buzz is that Rave - which operates 475 screens in 30 locations across 14 states - has designs on both properties.
Rave, which has been in business since 1999, is known for its state-of-the-art digital projection and seating amenities, including chairs that rock and feature retractable armrests for cuddling. Historically, Rave's programming has been mainstream movies.