The song, an homage of sorts to Marvin Gaye's "Got To Give It Up" is plenty poppy and catchy. But surely a big part of its rise is due to its Diane Martel-directed video which - in its unrated version - features models Elle Evans, Emily Ratajkowski, and Jessi M'Bengue in not much more than their shoes.
YouTube decided the vid violated its no nudity policy, so if you want to watch the NSFW version, you have to watch it on Vevo. The Huffington Post called the song "rapey," but Martel has defended the video against charges of misogyny, telling Grantland: "I directed the girls to look into the camera, this is very intentional, and they do it most of the time; they are in the power postion. I don't think the video is sexist."
What's particularly dumb about this is that the nudity in the JT clip is stylized in a darkly lit, soft-core, slow motion sort of way - and really is just plain silly, That, I guess, is what makes it "artistic."