How Philly consumes its media: A Nielsen snapshot
Philadelphians watch more live TV than almost anyone in the country
Nielsen has just released its latest Local Watch Report, which tabulates the differences in how people consume media content in different markets.
Certain facets about Philadelphia stand out. For instance, we spend more time watching live TV on a daily basis (4 hours, 50 mins) than any other major urban area in the country, with the exception of Tampa.
That number is boosted by the African American population in this city who watch an astounding 7 hours 29 minutes of live TV a day, which is greater by far than the black community in any other city.
We're not really big on time-shifted viewing, i.e., DVR'ed or VOD programs. In fact our ratio of time-shifted to live is lower than any city but Minneapolis. The 38 minutes a day average that Philadelphians spend on time-shifted viewing is tied for the lowest measured, equaled only by Washington and Pittsburgh.
We also measure on the low end when it comes to the use of tablets, Smart TVs and the streaming services Netflix, Amazon Instant Video and Hulu Plus.
Nielsen has introduced a new designation with this study: local digerati. They're people who use the internet or apps to get local news and community events. They tend to be younger than the general population and they're generally light TV watchers.
But our local digerati boast a distinction that is tops in the country! Ours visit the websites of local broadcast stations (NBC10, ABC6, KYW3 and Fox29) more than the online populations in any other city.
What does that signify? No idea. Theories, people?
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