MASTERCARD has demanded that immediately cease and desist running a radio spot which parodies the credit card company's "Priceless" ads.

Kurt Laufer

, a co-owner of the Web site featuring scantily clad and oft-naked local babes, pulled his spot from 610 WIP where it had aired, though he has not admitted any copyright infringement.

He's amused that MasterCard was worried about his commercial, and has nothing against the credit card company. After all, he points out, 25 percent of his site's subscribers are paying by MasterCard.

"That, in itself, is priceless," Laufer told us yesterday.

The broadcast spot said "Cowboys autographed Tony Romo jersey, 25 cents; a T.O. autographed jersey, 75 cents; a snowball that was thrown at Jimmy Johnson and saved in your freezer, $1,000. Your wife catching you red-handed checking out Girls of, priceless." In 2000, MasterCard went after Ralph Nader over a similar parody and a court ruled in favor of Nader's right to parody the spots.

Q102 DJ is off 'Biggest Loser'

Center City's Nicole Michalik was kicked off "The Biggest Loser" Tuesday night. The Q102 host, on-air as Nicole, told us yesterday that she's down 100 pounds from her initial weight of 279 pounds when the NBC show began taping in April. Michalik, 27, was down 91 pounds when she was kicked off the show in August and has lost 9 since. She lost out on the $250,000 prize, but says "it was never about the money. I just wanted to prove that I could do it." She's still training hard, though, along with Gavin McKay of Fusion (105 S. 12th) to tone up for the show's live finale Dec. 18. She leaves for L.A. Dec. 14. The Drexel grad's noticed a spike in attention from dudes, which she's into, but not focused on right now as she heads toward the final weigh-in. Then, she says, "I'll show Philly what this sexy bitch is up to."

Out and about

Eagles linebacker Takeo Spikes and girlfriend Tionne "T-Boz" Watkins, part of TLC with late Logan native Lisa "Left-Eye" Lopes, dined at Morimoto (723 Chestnut) Tuesday night.

* Current and former security staffers from 32° (16 S. 2nd) visited their former GM Ira Zipper at his new Cherry Hill spot, Swanky Bubbles (482 Evesham), the other day. Zipper left 32 a couple months back to partner with Vince and John Frankowski in Swanky Bubbles, which still has its original Old City location (10 S. Front). The gang included Andrew "Dank" Dankanich, Jack Monterosso, Steve Mazza, Anthony Carbone, Steve Ricci, Mike Bottone and Vince Finore.

Discovery airs killer movie

"The Killer Within," about Bob Bechtel who killed a fellow Swarthmore student in 1955 and never told his family about his past, airs at 8 p.m. Saturday on the Discovery Channel. Macky Alston's film screened earlier this year at the Philadelphia Film Festival.

Banner to go live with Eskin

610 WIP's Howard Eskin will interview Eagles President Joe Banner sometime after 4 p.m. this afternoon. Banner will take phone calls from listeners but Eskin may step over Banner's lines to bash anyone too critical toward the team.

* In other WIP/Eagles news, the station's Steve Trevelise will wear a Plaxico Burress jersey while manning a dunk tank from 11 a.m. to noon at the Linc before Sunday's Eagles/Giants game.

Throws are $5, with proceeds going to the Jefferson Breast Care Center. Steve's wife Deneen is battling breast cancer.

Broadcast club honors Hy Lit

The Broadcast Pioneers of Philadelphia will pay tribute to late radio legend Hy Lit at its monthly luncheon Dec. 19 at the Bala Golf Club (2200 Belmont).

Lit's son, Sam, will speak and CBS3's Tom Lamaine will moderate a panel featuring Lit's colleagues such as Pat Delsi, Don Cannon, Bob Pantano, Joe "Butterball" Tamburro, Michael Tearson, Dean Tyler and Bill Wright Sr. It starts at noon and costs $25. For tickets or info, call 856-365-5600.

Accidents will happen . . .

While funk-rockers Franklin Bridge are from Philly, their "Next Great American Band" competition Tres Bien! is not from the area as we reported yesterday after receiving bum info from the Fox show's flack. Tres Bien! is from Florida. Both bands have been eliminated. *

Check for Dan's latest stories. Call Dan at 215-854-5963, e-mail grossd@phillynews.

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