It's Eagles season: Bring on the glitter
Football fashions for women appeal to lovers of the game and of glitz but will female Birds fans go for it?
Think quick. I say, "A woman who's an Eagles fan."
You say... Sequins? Sparkles? Sparkly platform stilettos?
How about a sparkly handbag with a faux stiletto attached? No?
And yet, all of the above is amply available to the female half of Birds nation.
For $115, bleeding-green shoppers whose taste runs exotic dancer can order custom-made, glitter-covered, raptor-bedecked platform stilettos on Etsy.
Direct marketer The Bradford Exchange sells an Eagles logo bag decorated with a trompe l'oeil high-heel for $99.95, payable in four installments of $24.99.
Deb Kobak, the company's director of product development, described the item as "an actual handbag with the actual heel of a shoe . . . [that] you could probably kill somebody with."
She added, "It takes a certain kind of woman to wear that purse."
Love glitz but hate bunions? Bradford's got you covered with sparkled-up Keds look-alikes whose rubber rims read "I [heart] the EAGLES." The "art sneakers" cost $69.95, or three installments of $23.32.
Shipping is extra.
Game-day glitz
Pittsburgh-based designer Little Earth got its start making purses out of team-color license plates and Swarovski crystals. (Seriously.) Now they add those crystals to knit ponchos ($49.99) that amiable company co-founder and lead designer Rob Brandegee said "accentuate the figure."
This year, Brandegee's brand offers up a flashy, stadium-approved clear plastic envelope purse with chain-link strap ($19.99), because, let's face it, that stiletto bag would never make it past NFL security.
For the same price, you could invest in Little Earth's comparatively conservative team-logo infinity scarf, available at Bed Bath and Beyond. Brandegee said they've sold nearly half a million NFL scarves nationwide. One reason why? "You can put it on and not mess up your hair."
Little Earth also manufactures the Steelers' Terrible Towels.
In 2011, a Giants fan and "Who's the Boss" child star launched her vision for female football apparel. Touch by Alyssa Milano is known for thinly knit, formfitting, oft-bedazzled T-shirts.
The line sells at chain sporting-goods stores and at the Pro Shop at the Linc, where, along with other designers' hot-pink draft-him tops and shiny white zip-up jackets with green sequins that spell "Eagles," they stand out like pageant contests at an Olympic trial.
Jersey girls
Emily Conroy buys all the merchandise, including rhinestone-studded and faux-fur trimmed Cuce (pronounced, no lie, "coo-chay") boots, for the Pro Shop and all the stadium's vendors, including the team's stores in Cherry Hill and Lancaster.
It's her job to appeal to male and female fans of all tastes. She said women tend to spend more time than men in the stores, and "I never know what she'll buy."
For herself, Conroy prefers less flashy, more comfortable team clothes. Like many lady Bird watchers, she sometimes buys things in men's small sizes for herself.
"We have a girlie customer, but that's not our biggest customer," she said. This season, Nike's heathered zip-up pullover's been a hit. But jerseys, available in men's, women's and children's fits and in three colors, have always been far and away the stores' best sellers.
Local designs
A couple of years back, Center City "nostalgia" sports clothier Mitchell & Ness "took a break" from women's offerings, said spokesman Adam Herstig. The line and store, long a staple of hip-hop style, is careful about the looks it represents.
"We could offer a big women's line, but we wanted to perfect styles that speak to both team fans and trend and fashion," he said.
The company sells to women men's authentic jerseys, plus three casual tops - a Henley, a wide-neck and a V-neck - featuring NBA and NHL teams. Football returns next year.
When it does, said Herstig, "We're going to give you a little more sporty, a little more subtle, a lot less rhinestones. . . . There's not a lot of crossover between someone that shops Alyssa Milano's Touch and Mitchell & Ness women's line."
Around the corner, Shibe Vintage, opened last winter by four die-hard Philadelphia fans (three guys and a girl), has positioned itself in the retail space between Modell's and Mitchell & Ness, offering the price points of a chain store - but the trendy retro look.
The store stocks casual local-team separates for men and women by '47 Brand and Junk Food, and sells licensed throwback T's of its own design.
"We have many more female customers than men customers," said co-owner Brian Michael. "Certainly Eagles stuff sells more than anything, women-wise: sweatshirts, knit hats and more fashionable sweatpants than the ones you find in the Northeast. Right now, comfy T-shirts are the thing."
He added, "It's not guys' stuff, but it's not pink and sparkly."