Show: Debuted March 2012 on A&E; Season 5 scheduled to begin in January 2014

Family business: Duck Commander Co., West Monroe, La. Created to sell the Duck Commander duck call (invented 1972). Incorporated 1973. Founder: Phil Robertson. Current CEO: Willie Robertson.

Viewership: Season 4 debuted Aug. 14 to an audience of 11.77 million. That's a record for nonfiction weekly cable shows.

Christmas album: "Duck the Halls: A Robertson Family Christmas." No. 1 on Billboard's Country and Holiday charts over 575,000 since October, it is already certified Gold.

Other stocking stuffers: Five best-selling books; Chia Pets; "Duck Dynasty" bobblehead dolls.

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