Commerce branches getting TD colors, logo
Starting today, Commerce Bank branches in the Philadelphia region are trading their red-and-white color scheme for green-and-white.
Starting today, Commerce Bank branches in the Philadelphia region are trading their red-and-white color scheme for green-and-white.
The signature C is going, to be replaced with a TD as Canada's TD Bank Financial Group puts its stamp on Cherry Hill's Commerce Bancorp Inc., which it bought for $7.1 billion in March.
TD is keeping Commerce's tagline, America's Most Convenient Bank, along with the extended weekend and evening hours, Bharat Masrani, TD's president and chief executive officer, said today.
The Toronto company has a marketing budget of more than $20 million for the launch of the TD Bank brand, which is also replacing TD Banknorth, except in New England, where the rebranding will occur a year from now.
"We want to make sure the brand is launched in an appropriate way," Masrani said.
Through Tuesday, TD is rebranding 575 branches in the Mid-Atlantic, in the Washington area, and in Florida.
In the Philadelphia region, TD Banknorth branches will also become TD Bank branches. Altogether, TD Bank has nearly 170 branches in the eight-county Philadelphia area, ranking second in deposits behind Wachovia as of June 30.