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Darlene Conley | Daytime TV actress, 72

Darlene Conley, 72, a veteran stage and television actress who entertained daytime audiences for nearly two decades as the feisty fashion mogul Sally Spectra on

The Bold and the Beautiful

, died in Los Angeles Sunday of stomach cancer.

Ms. Conley was diagnosed with cancer about three months ago, and the show's producers were deciding how to portray the fate of her character, said Eva Demirjian, a publicist for the CBS serial.

Ms. Conley, whose early roles included small parts in the films The Birds and Valley of the Dolls, started on the long-running soap in December 1988, playing the flamboyant, red-haired chief of Spectra Creations and rival to Forrester Fashions. Her portrayal of Spectra earned her two Daytime Emmy nominations for best supporting actress and six Soap Opera Digest awards.

She is survived by a son. - AP