Danny Newman, 88, who as a longtime publicist for the Lyric Opera of Chicago helped revolutionize concert marketing, has died.

Mr. Newman died Saturday at his home in the Chicago of suburban Lincolnwood of pulmonary fibrosis, the Lyric Opera said in a statement.

He was press agent and public-relations counsel for Lyric Opera from 1954 until his retirement in 2002.

Mr. Newman helped change how live performances are marketed to audiences through subscription ticket sales - an innovation that helped keep opera houses, theaters, and other fine-arts companies financially viable.

He became involved in performing arts as publicist and manager of a Chicago civic theater company at age 14 in 1933. His work later included stints as actor, scriptwriter and oratorio narrator.

- AP