Terence A. Oliva, 67, of Southwest Philadelphia, an award-winning professor of marketing and management at Temple University, died Sunday, June 6, of complications from lymphoma at the Hospital of the University of Pennsylvania.

Dr. Oliva had been on the faculty at Temple's Fox School of Business and Management since 1990. He was also an adjunct professor at the Wharton School of Business at the University of Pennsylvania.

Though he cowrote a book, Operations and Production Management, and published more than 50 articles in professional journals, his primary career focus was on his students, his son Mark said.

While at Temple, Dr. Oliva received five teaching awards, including two Sigma Kappa Phi Teacher of the Year awards and the Lindback Award for Distinguished Teaching.

Dr. Oliva grew up in Sacramento, Calif., and earned a bachelor's degree from St. Mary's College of California.

He served in the Air Force during the Vietnam War, from 1965 to 1969, as an aircraft maintenance officer. He spent 15 months in Vietnam and was awarded a Bronze Star.

After his discharge, he earned a master's degree in business administration from California State University and a doctorate in operations management from the University of Alabama. He taught at Louisiana State University, Columbia University, and Rutgers University before joining the Temple faculty.

Dr. Oliva, who majored in math and art in college, had varied interests and a great sense of humor, his son said. He was an enthusiastic film buff and movie-trivia expert and enjoyed attending his daughter Andrea's fencing matches at the Baldwin School in Bryn Mawr and later at Princeton University.

In addition to his son and daughter, Dr. Oliva is a survived by his stepmother, Barbara Jean Oliva; a sister; a brother; a grandson; and his former wives, Barbara Jamison and Diana Day.

A memorial service will be held at 2 p.m. Friday, June 11, at the Stretch Funeral Home, 236 E. Eagle Rd., Havertown. Friends may call at 1 p.m.

Contact staff writer Sally A. Downey at 215-854-2913 or sdowney@phillynews.com.