Arnold Greenberg | A founder of Snapple, 80

Arnold Greenberg, 80, who began his career selling pickles and herring from a New York City storefront and went on to become a founder of Snapple, the international beverage giant, died of cancer Friday in Manhattan.

In 1972, Mr. Greenberg, who was by then running a health-food store in the East Village, joined forces with two old friends, Leonard Marsh and Hyman Golden, to sell fruit juices to health-food stores. A part-time concern - Mr. Greenberg retained his store, and Marsh and Golden kept the window-washing business they ran together - the juice business performed modestly in its early years.

By 1994, when Snapple was bought for $1.7 billion by the Quaker Oats Co., it was recording annual sales of about $700 million. As Snapple's founders often said, one of their greatest pleasures lay in developing and naming new flavors. - N.Y. Times News Service