Georg W. Claussen | Nivea magnate, 100
Georg W. Claussen, 100, who was the longest-serving chief executive officer at Nivea skin-cream producer Beiersdorf A.G., died last Thursday in his hometown of Hamburg surrounded by his family, Beiersdorf said.
Georg W. Claussen, 100, who was the longest-serving chief executive officer at Nivea skin-cream producer Beiersdorf A.G., died last Thursday in his hometown of Hamburg surrounded by his family, Beiersdorf said.
He was the grand-nephew of Oscar Troplowitz, who invented Nivea in 1911, it said. Mr. Claussen joined Beiersdorf's management board in 1954 and was CEO from 1957 until 1979.
Nivea, which Troplowitz developed from the discovery of water-and-oil emulsifier Eucerit, is Hamburg-based Beiersdorf's biggest source of revenue.
Mr. Claussen joined the company in 1938 after working in the chemical industry in Switzerland and the United Kingdom. He repurchased the rights to Nivea brands that had been confiscated in several countries after World War II, Beiersdorf said. - Bloomberg