Derrick Z. Jackson
writes for the Boston Globe
Just four months ago, Barack Obama spoke to General Motors workers in Janesville, Wis., who build some of the world's largest sport utility vehicles - the Suburban, the Tahoe, the Yukon and the Denali.
He addressed them the day after General Motors had posted a loss of $38.7 billion in 2007, the largest-ever single-year loss for an American carmaker.
"But I also know how much progress you've made, how many hybrids and fuel-efficient vehicles you're churning out," Obama said. "And I believe that if our government is there to support you and give you the assistance you need to retool and make this transition, that this plant will be here for another hundred years."
The plant lasted barely another 100 days before GM said it would be closing it and several other SUV and pickup-truck assembly plants over the next two years, slashing 8,350 jobs.
"My heart goes out to the workers and families," Obama said after the GM announcement. "Today's news is a painful reminder not only of the challenges America faces in our global economy, but of George Bush's failed economic policies."
"Today's news" is one of Obama's biggest challenges to his promise of change if he wins the presidency. In announcing the closures a week ago, GM chief executive officer Rick Wagoner said, "We at GM don't think this is a spike or temporary shift. We believe that it is, by and large, permanent."
But Wagoner and his fellow executives at Ford and Chrysler did not sober up from SUVs until $4-per-gallon gas made them cry uncle. Their binge drinking of petroleum cost the American auto industry 300,000 jobs between 1999 and 2007, dropping to 820,000, according to federal statistics.
As Asian automakers focused on smaller, fuel-efficient cars, Detroit kept feeding American delusions of unbridled power and limitless privilege. In 2002, GM vice chairman Bob Lutz extolled the Hummer as "luxury in the sense of acquiring more capability than you will likely ever need." The automakers bitterly fight federal and state efforts toward stringent standards for fuel efficiency and emissions. They keep trying to fit the round peg of fuel efficiency in a square hole of "smaller" Hummers and hybrid Tahoes and Yukons.
In 2005, Lutz boasted that he and Wagoner were putting their resources "where we've got positive momentum, which is basically . . . Cadillac, Hummer and GMC." Later that same year, Lutz voiced confidence that the slumping SUV market would rebound because, "I'm betting we're going to see regular under $2 a gallon again." This winter, Lutz went so far as to call global warming, of which SUVs have become America's symbol of denial, "a crock of [expletive]."
The lack of American vision was made complete in May as Asian automakers outsold Detroit for the first time in history, with the top four cars being the Honda Civic and Accord and the Toyota Corolla and Camry.
This is an addiction Obama cannot blame on Bush alone. He has many a Democrat to wean out of the mid-20th century, as 13 of the top 20 congressional recipients of 2008 election campaign contributions from the automakers are Democrats, according to the Center for Responsive Politics.
Obama will have to simultaneously prod both executives and union workers to a new small-is-good vision in such battleground Midwestern states as Michigan, Ohio, Indiana and Wisconsin. Obama won only one of those states, Wisconsin, in the primaries.
It is not yet clear what Obama's own vision is. He took a bold first step last year of chastising U.S. automakers in front of the Detroit Economic Club. Since then, it has been more like Janesville, telling workers that with the right planning, their SUV plant would be here in 2108. The announced closure of Janesville shows that even for the oratorically gifted Obama, his rhetoric is already behind the reality. It is too late to merely retool.