Give Kolb the nod for starters

Wondering whether to start Tom Brady and Calvin Johnson or to bench Kerry Collins and Jason Snelling? The network bozos specialize in that kind of advice. If you're looking for help with real starting lineup conundrums, read on.

Here are my picks to roll, and get rolled, in Week 3 of the 2011 season:

Kevin Kolb, QB, Cardinals at Seahawks. After two weeks, Kolb is teetering on the fringes of fantasy respectability, while the Seahawks have just two sacks and no interceptions to their credit. Given the pathetic state of affairs in Seattle, this should be a breakout game for Kolb & Company.

Ryan Mathews, RB, Chargers vs. Chiefs. Mathews is doing his best to muscle Mike Tolbert (calf) out of his backfield. When healthy, Mathews is the more productive rusher, and he nearly matched his teammate's receiving output in Week 2. Against the staggering Chiefs, both are great plays. But the pendulum is swinging Mathews' way.

Daniel Thomas, RB, Dolphins at Browns. The rookie ran strong against the Texans in his first action of the season, relegating Reggie Bush to a bit role. Though Bush will surely get more touches this week, Thomas is a much better inside runner. He should score his first TD against Cleveland's subpar run defense.

A.J. Green, WR, Bengals vs. 49ers. The rookie has a great chance to score in his third consecutive game against a secondary that coughed up three TD passes to Miles Austin last week. Green was targeted 14 times in Week 2, underscoring his prominence in the Bengals' passing attack.

Deion Branch, WR, Patriots at Bills. Branch has quietly racked up 222 yards on 15 receptions. With Aaron Hernandez (knee) out and Chad Ochocinco still searching for his mojo, Branch should have no trouble reaching the end zone this week in what could be an aerial showcase.

More thumbs up (excluding the no-brainers): QBs Ryan Fitzpatrick, Matt Hasselbeck, Cam Newton; RBs Beanie Wells, Fred Jackson, Ben Tate, LeGarrette Blount; WRs Stevie Johnson, Nate Burleson, Brandon Lloyd, Anquan Boldin.

Tony Romo, QB, Cowboys vs. Redskins. I'd be worried enough if the only concern was his broken rib and punctured lung. Assuming Romo plays, he'll also be missing Miles Austin (hamstring) and possibly the knuckleheaded Dez Bryant (thigh). Washington's pass defense has given up just two TD passes so far. I'm looking for a safer option this week.

Jay Cutler, QB, Bears vs. Packers. In his four outings against Green Bay since becoming Chicago's starter, Cutler has passed for just 875 yards, with 4 TDs and 9 INTs. He's already been sacked 11 times this season, including a shot to the throat that is still affecting him. The Packers won't be sympathetic Sunday.

Tim Hightower, RB, Redskins at Cowboys. Hightower is off to a strong start in Washington, but Roy Helu has already started to cannibalize some of his carries. Dallas' run defense has been among the league's stingiest (though two weeks isn't much to bank on).

DeAngelo Williams and Jonathan Stewart, RBs, Panthers vs. Jaguars. Carolina's line has apparently decided that it no longer needs to run- block with Cam Newton at the controls. Though Stewart offered value as a receiver last week, Williams has been a dud. Neither is likely to prosper against the Jags' stout run defense.

Dwayne Bowe, WR, Chiefs at Chargers. Now that Jamaal Charles is gone, Bowe is the Chiefs' most dangerous weapon. As poorly as Matt Cassel has been playing, San Diego should have little problem shutting down the connection. After all, the Chargers held him to two catches for 16 yards over two games in 2010, when Bowe was en fuego.

More thumbs down: QBs Eli Manning, Rex Grossman, Matt Cassel, Joe Flacco; RBs Arian Foster, Joseph Addai, Thomas Jones, Cadillac Williams, Felix Jones, Knowshon Moreno, Ryan Grant; WRs Michael Crabtree, Denarius Moore, Percy Harvin, Malcom Floyd, Pierre Garcon, Mario Manningham.

Shonn Greene, RB, Jets at Raiders. Greene has gotten off to a slow start, though he did make his way into the end zone last week. More encouraging was LaDainian Tomlinson's bit role against Jacksonville. Greene should build on the positive momentum against a Raiders run defense that was just gashed by the Bills.

Don't be the bonehead who

. . . throws in the towel on Chris Johnson. I told you to sit him last week, but he'll live up to his draft status Sunday against Denver's 28th-ranked run defense. More important, don't let a shrewd competitor dupe you into trading Johnson on the cheap. You'll kick yourself later.