Halftime is their time at the Super Bowl

CHANDLER, Ariz. - There will be one football player at the Super Bowl who cares more about Katy Perry's performance than Tom Brady's.

Sunday evening's extravaganza will be the culmination of 3 1/2 years of preparation for John Page and his team. Page is the president of Global Spectrum, which operates the University of Phoenix Stadium. When the NFL picked the Arizona committee's bid over Tampa's in the fall of 2011, Page created a team of experts to construct what he hopes will be "the best Super Bowl experience ever."

"We believe we're well-positioned to do that," Page said.

Global Spectrum, a subsidiary of Comcast-Spectacor, is based in Philadelphia and runs more than 100 venues around the world, including the Wells Fargo Center, which Page has helped run for 2 decades. In that time, the Center has featured events ranging from the 1996 World Cup of Hockey to the 2000 Women's Final Four and the 2000 Republican National Convention. The Super Bowl is like them, only supersized.

"Everything is bigger, more magnified," he said. "But those all help fine-tune our ability to handle something like this."

Chief concerns are traffic, parking, signage and customer service, but also conveniences such as Wi-Fi and cellphone service. Page will be nervous about all of it, from player introductions through Perry's extravagant halftime show.

"It will be almost what you'd see in an arena setup," he said, "and that sort of thing takes 4 or 5 days to move in."

Page's people will have 4 or 5 minutes.

It will be as big a day for Page as it will be for Bill Belichick. Page, a tall, burly man, looks every bit the offensive tackle he was at USC in the late 1980s. On Sunday, he'll feel like that, too.

"When you're in this situation like I am, having the responsibility to make sure all of this goes off without a hitch - it's like having pregame jitters," Page said. "You have the hope that you are prepared. Now, it's time to block and tackle and take home the prize."