How does a modern CEO invigorate a weary franchise such as the 76ers and build excitement among fans?

Tweet by tweet.

A sampling:

SixersCEOAdam Hi Philadelphia. I am Adam Aron, new CEO of the NBA's 76ers. Am working 100 mph to transform fan experience at the Wells Fargo Center. 27 Oct

SixersCEOAdam On Twitter as NewSixersCEO for a mere 4 days and already have more than 1000 followers. Shows strong interest in Sixers in Philadelphia. 1 Nov

   SixersCEOAdam Reading fan comments at www.newsixersowner.com. Not much love for Hip Hop mascot? What is it about Hip Hop that you find annoying?#Sixers 14 Nov

SixersCEOAdam As for dark lighting in stands like Lakers, I have already checked. Requires a $1 million upgrade to lighting system. Not easy to fix. 14 Nov

SixersCEOAdam Easy: Wilt Chamberlain and Billy Cunningham! As 4 opponent: Bill Russell. @spelledwithaZ who was ur favorite basketball player growing up? 15Nov

SixersCEOAdam More wins, better show, cheaper prices, greater fan communication is our plan. RT @tdallday How r u going to get fans 2 come to the games? 20 Nov

SixersCEOAdam It's official. Hip-hop fell in love, married and moved to rural Pennsylvania to start a family. Will no longer be 76ers mascot. #Sixers. 22 Nov.

SixersCEOAdam Jim Henson Creature Shop (of Muppets fame) and Dave Raymond (original Philly Phanatic) to recruit new mascot. We listen to our fans. #Sixers 22 Nov

SixersCEOAdam Twitter-land, I'd so rather be talking basketball, but we're still talking mascots. I have a decision to make and need your help. #Sixers 23 Nov

SixersCEOAdam Drumroll, please. Decision fans have requested. #SIXERSMASCOT will be chosen by fan vote, from choice of three. In next few weeks. 27 Nov

SixersCEOAdam I am enjoying reading all the mascot tweets. Sixers fans do not lack for strong opinions. That's what listening to fans is all about. 6 Dec

  SixersCEOAdam I view my Twitter followers as 3463 management consultants (and growing). Keep the tweets coming, good and bad. I eagerly read all. 6 Dec

SixersCEOAdam Want 76 wild fans: "76ers Revolutionaries" Paint body, die hair red white blue etc. Get free season tik. Apply: crazyfansection@sixers.com. Dec 7

SixersCEOAdam @xEgan @preston76 @sixers Dont worry. We will do some dollar dog days. 9 Dec

guitarfer88 John @SixersCEOAdam suggestion, try to mend relationship between Sixers and Mo Cheeks, I believe he's bitter towards org after firing, great guy. 10 Dec

SixersCEOAdam @guitarfer88 That's 2 great tweets from you this week. I am reaching out to many Sixers alumni players. Want to rebuild the @Sixers family. 10 Dec

SixersCEOAdam So, it's Phil E. Moose. Not for mascot. @Sixers just hired full time the young man behind Moose and Dog on Twitter to run our social media. 12 Dec

Matty_Ice_215 Matt Wyszynski @SixersCEOAdam if I wear full red spandex suit and do crazy dances can I get tixs? 13 Dec

SixersCEOAdam @Matty_Ice_215 Apply to be one of 76ers Revolutionaries at crazyfansection@sixers.com 13 Dec

SixersCEOAdam LIGHTING. Hired most celebrated Broadway lighting team ever, nominated for 27 Tonys to light entertainment portions of the evening. @Sixers 15 Dec.

@howardeskin Can I trade in the Tony nominations for a championship? 15 Dec

SixersCEOAdam Have to do both! Must win more games and put on enhanced "show." 15 Dec

SixersCEOAdam Not much in last 8 weeks! Someone please remind me. Humans need sleep. @TheBSLine RT I'm not sure @SixersCEOAdam actually sleeps at all. 15 Dec

SixersCEOAdam @joy_ridin Rad dude I am!!! RT Haven't cared much for the NBA or the Sixers in recent years but this @SixersCEOAdam seems like a rad dude. 15 Dec

SixersCEOAdam @BSulecki80 Our many game enhancements r unveiled at home opener on Fri Jan 6, except taking our time on mascot to get that decision right. 16 Dec

SixersCEOAdam Doug Collins a basketball genius. He'll make right decision. RT @jayd2315 Your thoughts on Jodie Meeks starting over Evan Turner? 16 Dec

 SixersCEOAdam VIDEOS: Making 40 highlight videos of best all-time @Sixers players. Showing 3 each game. Done: Chamberlain, Barkley, Erving and more. Dec 17

SixersCEOAdam Believe it or not, it takes 2 YEARS for NBA to approve new uniforms. And new owners just got here. @BlissKris_When will we get new uniforms? 17 Dec

SixersCEOAdam Noooo! My man Brian, I am a Philly boy, born and bred. Abington HS class of '72 RT @brianmikus Adam hate that you're from NY but excited . . ."17 Dec

SixersCEOAdam @ljbrown9 @airgoldsmith Your 4 year old means alot to Sixers. Bring to free scrimmage at Palestra today 6pm. I will introduce to players. 18 Dec

SixersCEOAdam A great leader delegates. You can do it for me! RT @Razzle_ will you climb the Ben Franklin bridge, hang a sixers flag, if we go to finals? 18 Dec

Stay tuned!

Contact columnist Michael Vitez at 215-854-5639 or mvitez@phillynews.com or @michaelvitez on Twitter.