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I didn't think I'd be in the toy business my whole life," says Melissa Cohen. But as a creative who generates ideas and develops products for many toy companies, Cohen is all over the toy business. She's had a hand in creating at least 90 toys that will be on display in Manhattan in February at Toy Fair 2012 15 are debuts. The founder of MAJic Creative is a virtual idea-generating machine. But she's also a toy and packaging designer, product developer, and branding and marketing whiz.
by By Caroline Tiger, Inquirer Published Jan. 20, 2012, 3:00 a.m. ET
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