Skip to content

Making it: Amy Voloshin of Printfresh

Project Runway fans know the TV version of how a textile pattern comes to be: Designers call on inspirations as literal as a clock or as abstract as a childhood memory. Then they draw, paint, or scan their interpretations into existence. It’s easy to imagine in-house design teams at brands like Target and BCBG mimicking this process, but the truth is they have a secret weapon.

Published