Changing Skyline: At Pennovation, UPenn creates a lab for the social media age

It probably didn't seem like a lucky break at the time, but Marc Kushner and Matthias Hollwich had the good fortune to start their architecture firm, HWKN, in 2007, at the exact moment the economy was imploding. Eager to keep busy, they sought refuge on the internet and put together a website aimed at struggling young architects like themselves, with posts about jobs and design projects.