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The second coming of shoe mogul Seth Berger

These days, Seth Berger's office is a cramped locker room that smells of overworn sneakers. There's a whiteboard with objectives for the next game ("Respect the opponent"), John Wooden's "Pyramid of Success" is pinned to one wall, and a muffled thud, thud, thud of dribbling basketballs in an adjacent gym provides a constant soundtrack.

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