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Philadelphia Sisters and Watch Party PHL release beer celebrating women’s sports

The beer, a relabeled version of Sterling Pig Brewery’s Shoat Pilsner, will be available through the end of January at Sterling Pig Brewery, additional participating bars locally, and online.

Fans watch a game between the New York Liberty and the Phoenix Mercury during a Watch Party PHL event in July at Libertee Grounds.
Fans watch a game between the New York Liberty and the Phoenix Mercury during a Watch Party PHL event in July at Libertee Grounds.Read moreIsaiah Vazquez / For The Inquirer

Ahead of Watch Party PHL opening a new women’s sports venue, The Stoop Pigeon, next year, it is teaming up with the Philadelphia Sisters grassroots organization to release a new beer — the Philly is a Women’s Sports Town Pilsner.

The beer, a relabeled version of Sterling Pig Brewery’s Shoat Pilsner, will be available through the end of January at Sterling Pig Brewery, additional participating bars locally, and online.

They also are selling other “Philly is a Women’s Sports Town” merchandise, a phrase Watch Party founder Jen Leary coined after the announcement that the city would be getting a WNBA expansion franchise in 2030. The phrase blew up after actor Aubrey Plaza wore one of the group’s T-shirts courtside at a New York Liberty game.

With Unrivaled, the offseason three-on-three women’s basketball league, making its first-ever tour stop on Jan. 30 in Philadelphia and the announcement that Philadelphia will gain a WNBA team, 2025 has been a banner year for women’s sports in Philadelphia. Philadelphia Sisters, which is dedicated to the development of women’s sports in the city from the youth level to the pros, and Watch Party PHL are looking to keep the momentum going in 2026.

Watch Party PHL has hosted a number of watch parties for women’s sports, including the WNBA, women’s college basketball, the NWSL, and U.S. women’s national soccer team. The group is opening The Stoop Pigeon in May 2026. It will join Marsha’s on South Street, which opened in October, as the city’s women’s sports bars.