QVC officially filed for bankruptcy. Here's what to know.
The West Chester-based network has submitted a reorganization plan after a turbulent few years and months of bankruptcy speculation. Customers can keep shopping as usual, according to the company.
QVC Group filed for bankruptcy on Thursday, just hours after the West Chester-based home shopping network announced its intention to do so in a federal filing.
Fans should not fear, though: Company executives say it will continue business as usual.
QVC Group jointly filed 70 bankruptcy cases on behalf of itself and its subsidiaries, which include popular QVC brands such as Cornerstone, Ballard Designs, and Diamonique Canada, in U.S. Bankruptcy Court for the Southern District of Texas. QVC International is not included in the bankruptcy.
The company, which runs QVC and HSN, said its reorganization plan will slash the bulk of its $6.6 billion in debt, and its $1 billion in domestic cash and cash equivalents will give it “ample liquidity to meet its business obligations.”
It owes money to several brands that sell products through QVC, according to bankruptcy documents.
Top creditors include Procaps Laboratories, a vitamin company that QVC owes more than $10 million; Clarks shoes, which it owes more than $6 million; and the jewelry company John Hardy, which it owes more than $5 million.
What does bankruptcy mean for QVC?
It means the company will be able to unload much of its debt without interrupting operations.
In bankruptcy filings, the company submitted a reorganization plan that would cut its debt to about $1.3 billion.
QVC Group has filed for Chapter 11 protection, which allows for financial restructuring and does not mean a company is going out of business.
The company said it plans to continue to operate normally during the court process, and hopes to emerge from bankruptcy this summer.
“We remain focused on serving our customers with joyful and engaging shopping experiences that inspire, entertain and delight,” CEO David L. Rawlinson III said in a statement.
» READ MORE: Meet the QVC fans who have kept the shopping network alive
Will QVC still be on TV?
Yes.
The company said QVC’s and HSN’s on-air programming will not be impacted.
Customers can also continue to shop online, via catalog, and at its outlet stores, including the one in Malvern.
Can I still use QVC gift cards?
Yes.
Gift cards and credits remain valid, according to QVC Group.
Can I still return QVC items?
Yes, in accordance with the brand’s normal return policy.
Return policies and procedures remain unchanged, according to the company. QVC generally allows product returns and refunds within 30 days of delivery.
Can I still use my QVC credit card?
Yes.
Branded credit cards can be used as normal, according to the company.
Will QVC lay off employees?
QVC Group said the reorganization will not result in layoffs or furloughs, and employees will continue to be paid and receive benefits.
The company employs more than 15,000 people worldwide. About 1,500 employees worked out of the West Chester headquarters as of 2023.
This year, about 50 HSN employees were set to relocate there from Florida after QVC Group shuttered the smaller network’s St. Petersburg studio.
QVC ranked as Chester County’s 11st largest employer last year.
What led to QVC’s bankruptcy?
This week’s events do not come as a surprise: For months, industry analysts have speculated that the network might be headed for bankruptcy.
In February, Bloomberg reported that QVC Group was discussing a potential Chapter 11 reorganization in confidential conversations with its creditors.
Then, the company twice delayed filing its annual financial report with the federal government, and executives reported “substantial doubt” about its financial stability, citing $2.9 billion in debt balances set to come due in October.
This recent turbulence comes after a difficult few years for the 40-year-old home-shopping pioneer. QVC’s model — to sell clothing, home goods, electronics, and other wares on TV at all hours — was novel in its early years, but has since been replicated online by almost every retailer, including ecommerce giants like Amazon.
» READ MORE: Meet the QVC fans who have kept the shopping network alive
The company has expanded into online and social-media shopping, including as part of a deal with TikTokShop, and said in the annual report that more than 60% of its net revenue last year came from e-commerce.
Over the years, QVC has maintained a loyal following of mostly female fans, some of whom have shifted to placing orders online instead of over the phone.
But it has failed to significantly diversify its customer base. In 2025, about 97% of its sales worldwide came from returning customers, according to its annual report, and 73% of its shoppers were women over the age of 50.
QVC Group executives said Thursday that they were optimistic about recent inroads with social-media shoppers. Nearly 1 million new U.S. customers found QVC through TikTok Shop last year, according to the company, and the QVC+ and HSN+ streaming service has 1.5 million active users each month.
Executives said in a statement: “A stronger balance sheet, together with revenue growth from social and streaming, is expected to enable QVC Group to stabilize and return to sustainable growth over time.”
