A $105-million mixed-use complex with apartments set to rise in the shadow of Willow Grove mall
The project will include more than 250 apartments and new retail space, with construction to start this summer, according to the developer.
A shopping center in the shadow of Willow Grove Park Mall will soon undergo a $105-million “transformation” with new apartments and shops, says the developer behind the project.
Starting this summer, about 130,000 square feet of the Willow Grove Shopping Center will be demolished to build a mixed-used complex with 261 residential units and 35,000 square feet of new retail space, said Mark Brennan, vice president of regional development for Federal Realty Investment Trust.
It will mark the latest stage in a multiphase redevelopment of the outdoor center, which is located across the street from the mall.
Across the Philadelphia region, similar mixed-use complexes have increasingly been built around thriving shopping destinations, such as King of Prussia, where thousands of new apartments have risen in recent years.
Elsewhere, town-center-like developments have replaced dead malls. In Delaware County, a $120-million complex with apartments, restaurants, and shops sits on the site of the former Granite Run Mall, which was demolished a decade ago.
Mixed-use projects have also been proposed for the Exton Square Mall and at the old Echelon Mall in Voorhees. (In both locations, apartments have already been built on other parts of the property.)
A spokesperson for PREIT, which owns Willow Grove Park Mall, did not return a request for comment. In a 2022 shareholders’ report, PREIT executives called the complex “one of our leading suburban Philadelphia assets,“ with an occupancy rate of more than 96%.
Across Moreland Road, Brennan is confident his shopping-center redevelopment will be met with high demand.
Since the pandemic, the Montgomery County community has “really come alive,” due in part to its proximity to the city and to suburban employment centers, said Brennan, who is based in Wynnewood. And people who are moving out of the city or looking to downsize are particularly interested in moving to mixed-use developments, he said.
The center’s proximity to SEPTA’s Willow Grove train station, and major highways, including the Pennsylvania Turnpike, will make it particularly appealing, as will its mix of “highly curated” shops, Brennan said.
The center’s existing tenants, which include Marshalls and Five Below, will remain open during construction, Brennan said.
He expects the project to be complete sometime in 2028.
“These sort of multifaceted, multiphased development projects do take quite a bit of time and planning,” Brennan said. “We’re really excited to get to the next phase of this transformation.”