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Taylor Swift reps ‘New Heights’ during Coachella trip with Travis Kelce

At the festival, Swift wore a green New Heights hat, supporting Travis and Jason’s popular podcast — which also helped spark her relationship with Travis.

Kansas City Chiefs tight end Travis Kelce and Taylor Swift walk together after the 2024 AFC Championship game.
Kansas City Chiefs tight end Travis Kelce and Taylor Swift walk together after the 2024 AFC Championship game.Read moreJulio Cortez / AP

Taylor Swift and Travis Kelce spent the weekend down in the desert at Coachella. Swift didn’t hit the stage herself, but took in performances with Kelce, supporting friends like Ice Spice and Jack Antonoff on Saturday.

At the festival, Swift wore a green New Heights hat, supporting Travis and Jason’s popular podcast, which helped get her and Travis together.

“This all started when Travis very adorably put me on blast on his podcast, which I thought was metal as hell,” Swift told Time magazine for her Person of the Year profile. “We started hanging out right after that.”

» READ MORE: Jason Kelce and Lil Dicky discuss the ‘flagrant mistakes’ of the Sixers’ Process

On Monday, the New Heights store officially restocked the green hat Swift wore at the festival, which was previously only available in black. The hat sold out just a few minutes after its return to the store, and has been restocked multiple times since then.

Swift was pictured in the hat all over the festival — in the pit, backstage, and even with an Instagram-famous dog.

She’s never appeared on New Heights herself, but Travis often drops short insights about their relationship on the show.

“I don’t know how I did it because she was not into sports, so I don’t know how the [expletive] I did it,” Travis joked on last week’s episode about how they got together..

Maybe, one day, Swift will appear as a special guest? Until then, Jason might tease Travis on Wednesday’s episode about his brother’s weekend in the desert. Swifties definitely want to hear about it.