Horoscopes: Friday, January 20, 2023

ARIES (March 21-April 19). People remember who you are because you make an impression. Interacting with you is a little different from what people would normally get and because of this, they feel something. Emotional response is what creates memories.

TAURUS (April 20-May 20). It is good to yearn sometimes because it tells you that what you want is deeply important to you and worth putting some effort into. Once you understand this, get into action. Yearning is better as a fuel than a personality trait.

GEMINI (May 21-June 21). You’ll be surrounded by dynamic people. Avoid comparison. Let success stories inspire instead of intimidate you. What matters most now is consistent action toward your aim.

CANCER (June 22-July 22). You’ve sparked someone’s interest and will have the opportunity to make a further impression, a pitch, or both at a face-to-face meeting. This will go well because you’ll show up early and come prepared.

LEO (July 23-Aug. 22). There’s so much you could say, do and bring to the table but you’ll be wise to focus on what fits the situation. This takes discernment and maturity. They’ll know you by your effective, efficient contribution.

VIRGO (Aug. 23-Sept. 22). Scientists have proven that storytelling activates more of the brain than other information delivery systems. You’ll tell stories to connect with someone or make a point. The story will change as you shape it for maximum impact.

LIBRA (Sept. 23-Oct. 23). Even though social conditioning is in and of itself a mask, there are moments you feel safe enough to take it off. You are both vulnerable and powerful in those moments when your private and public selves merge.

SCORPIO (Oct. 24-Nov. 21). Often, we become so familiar with our own struggles that we don’t know what we’re doing wrong, nor can we see a clear way out of the trap. An astute outside observer will be an enormous help today.

SAGITTARIUS (Nov. 22-Dec. 21). Is it a hobby or an obsession? A loved one may want you to dial it back, assuming you’ll have more attention to pour their way. But you’re more inclined to finish what you started. Your passions feed your soul.

CAPRICORN (Dec. 22-Jan. 19). You may end up at the same destination as everyone else, but your way of getting there will be different. No need to keep checking where everyone is. Stick to your own route and focus on enjoying the scenery where you are.

AQUARIUS (Jan. 20-Feb. 18). People around you will be inclined to show you how much they like you. Accept the attention. Rejecting praise is like turning down cake: it might offend the baker. You don’t have to eat it all up, but at least take a bite.

PISCES (Feb. 19-March 20). You may have the sensation that you are steering the action like a child turning the little steering wheel at the front of the grocery cart. You go right, left, full circle — but the cart always goes where your mom wants it to.

TODAY’S BIRTHDAY (Jan. 20). Your cosmic birthday gift is cash in the card! This year you’ll grow in skill, social reach and power. You’ll gain resources and mentors to show you how to use them. More highlights: earning a certificate, exciting events with a cherished loved one, and a reverse-Russian-doll series of ever-bigger treats. Sagittarius and Libra adore you. Your lucky numbers are: 5, 30, 21, 14 and 6.