Made in America 2021 is happening.
The Jay-Z curated music festival, which debuted on the Benjamin Franklin Parkway in 2012, will return this Labor Day weekend after it was canceled in 2020 because of the coronavirus pandemic.
This year’s 10th anniversary version of the multistage fest, which is a ticketed event, will take place on Sept. 4 and 5 on the Parkway, with the main Rocky stage again in front of the Philadelphia Museum of Art steps, a spokesperson for Jay-Z’s Roc Nation management company said.
Who’s playing this year’s fest? It’s too soon to say. Headliners and supporting acts will be announced in the coming weeks, the spokesperson said.
In a statement, Jay-Z promised that “the artists’ performances will be even bigger and Cause Village will host a wider range of amazing philanthropic organizations.” Early-bird 2-day passes are now on sale through Ticketmaster for $99.50, plus a $28.15 service fee.
Mayor Jim Kenney said in a statement that the MIA announcement shows the city “is on a path to recovery and a return to the things we’ve missed.”
The city is lifting all restrictions June 11, allowing permitting for events of all sizes to resume. And despite a dustup in 2018 between Kenney and Jay-Z over whether the event could continue to be held on the Parkway, Kenney expressed support Wednesday.
”We’re greatly appreciative of all that the Made in America festival has done for Philadelphia — bringing visibility and economic impact to the city,” Kenney said. “We are committed to its continues success and thank them for their partnership.”
“This year will be like no other, as Made in America celebrates 10 years of music history making moments,” Jay-Z said. “We look forward to sharing incredible memories with our festival attendees and the city of Philadelphia.”
This year’s festival will benefit the ACLU of Pennsylvania as its official charity partner, with some proceeds also going to the REFORM Alliance, an advocacy group for probation and parole reform. Meek Mill is a cochair of the alliance, and Jay-Z is a founding partner.
In past years, the concert has drawn as many as 50,000 music fans a day to the Parkway. Cardi B and Travis Scott headlined the most recent MIA, in 2019, which also featured Lizzo and Lil Uzi Vert. Jay-Z and Beyoncé each headlined earlier. Rihanna, Coldplay, and The Weekend have also had top billing.
Made in America joins a growing list of festivals in the Philadelphia area and nearby in what promises to be a packed concert season for late summer and fall.
Also on the schedule are:
The Peach Festival in Scranton, July 4 weekend
The XPoNential Music Festival in Camden, Sept. 19-21
The Firefly Festival in Dover, Del., Sept. 23-26.
Another staple of the Philly concert season, the Roots Picnic, has not yet made an announcement for 2021.
Staff writer Laura McCrystal contributed to this article.