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When NetCost Market opened its second Philadelphia location this summer, management instituted a new rule: Staff must speak English.
The goal, said Andre Malkin, a partner and vice president of operations, was to reframe the store as a supermarket for everyone - not just the Russian and Eastern European immigrants that are the company's core demographic.
by Samantha Melamed, Inquirer Staff Writer Updated July 9, 2015, 3:01 a.m. ET
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