PrimoHoagies spent half a year developing its latest product: not a new hoagie, but potato chips that taste like one.
The Italian hoagie-flavored chips, released last week, are thick with ridges that taste like a hint of smoky cured meat, like salami and prosciutto, as well as flavors of provolone cheese, sesame seeds, and herbs and spices used in the sandwiches.
They were custom-made for Primo’s after six months of research and culinary development, according to company representatives. They are available in all Primo’s locations, as well as in a number of local stores, including Acme, ShopRite, CVS, and Rite Aid.
Primo isn’t alone in hoagie-themed snack product land: Utz launched its own hoagie-flavored chips last summer.
— Allison Steele