We are only days away from the season premiere of the best deathmatch on television.
Game of Thrones is coming back for its final season Sunday. Of course, an assortment of companies is leaning into this moment of anticipation, releasing Game of Thrones-themed merch way beyond the typical tees and mugs.
Here’s Lionel Messi, soccer god and Lord Protector of Argentina, showing off Game of Thrones Adidas sneakers.
Messi displays one shoe revealing the quote, “NIGHT GATHERS AND NOW MY WATCH BEGINS.” It’s almost too much to witness. (The power that that has. The intelligence that that has. The clearance that that has. The access that that has. The influence that that has. The profile that that has. The international implications that that has.)
With the other new Game of Thrones-themed items out there, fans can pull together lots of swag for a watch party, but they can also get ready for a date night.
For one, Urban Decay is releasing a GoT-themed makeup collection, modeled by actresses Maisie Williams (Arya) and Nathalie Emmanuel (Missandei) at the show’s red-carpet premiere event. (The Many-Faced God approved.) The collection becomes available April 14, the day of the premiere.
The spirits company Diageo has released Thrones-inspired scotches. A limited quantity of Johnnie Walker’s White Walker scotch can still be purchased through the Fine Wine and Good Spirits’ site. If you’re serving that for you and bae, it’s, of course, meant to be well-chilled.
And for nibbles, Nabisco is selling Oreos stamped with four icons that represent House Targaryen, House Stark, House Lannister, and the Night King.
To find a Thrones fan to kick back with, you might try OkCupid. The dating app has joined in on the fun, not with merchandise, but with the option to help Thrones fans find one another. On the dating platform, they can identify themselves with GoT-profile badges and search for other viewers like them.
Our current moment in history, according to OkCupid’s chief marketing officer Melissa Hobley, has been unique for users expressing their politics while seeking dates online. But OkCupid also has noticed an uptick in people mentioning TV shows — a “really great icebreaker," Hobley says — in their profiles. Two million OkCupid profiles reference Game of Thrones.
“If you care about the same thing, it’s one of the ingredients to a successful relationship. But also, things in pop culture are easy for that first conversation,” said Hobley, who later added, "You’re signaling the things that are entertaining and engaging to you. And that does lead to more matches.”
OkCupid has previously released badges for users supporting Planned Parenthood and the ACLU, but this is their first-ever badge for TV show. The dating site chose Game of Thrones for their new badge because its fanfare is not only strong, but global.