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Billboard pops up on I-95 welcoming James Harden to the Sixers

The beard is, as the billboard states, here. Peep it for yourself near Oregon Avenue.

A billboard with new Sixer James Harden appears along I-95 in South Philadelphia on Thursday.
A billboard with new Sixer James Harden appears along I-95 in South Philadelphia on Thursday.Read moreYONG KIM / Staff Photographer

Almost as swiftly as the news came in that Brooklyn Nets star James Harden had been traded to the 76ers for disgruntled standout Ben Simmons, a billboard trumpeting Harden’s arrival was erected in his new city.

Less than two hours after the blockbuster trade was confirmed, a billboard on I-95 South near Oregon Avenue had the silhouette of the famously bearded guard on the royal blue and crimson colors of the Sixers.

”The Beard is here!” the billboard announced.

» READ MORE: The Sixers acquire James Harden in a deadline-day trade and end the Ben Simmons saga

On Thursday, the 76ers parted ways with Simmons, the All-Star who had refused to play this season, in exchange for Harden, the player that Sixers president of basketball operations Daryl Morey was in part hired to deliver to Philadelphia.

The team acquired Harden, along with Paul Millsap, from the Brooklyn Nets in exchange for Simmons, Seth Curry, Andre Drummond, and two first-round picks. The team agreed to the deal before 3 p.m. Thursday.

The Nets will get the Sixers’ unprotected 2022 first-round pick and a protected 2027 first-rounder.