As a hotel looms, a tiny Ocean City neighborhood behind the old Gillian’s fears losing its small-town feel — and its sunrise

OCEAN CITY, N.J. — Marie Crawford was immediately charmed in 2021 when she and her soon-to-be-surfer husband Rich moved into their historic house in the literal shadow of Gillian’s Wonderland Pier.

They’d come from Blue Bell, Pa., to live year-round by the ocean, and landed with an amusement park right up the street.

“The ball drop, that was what we heard from my house,” she said, referring to the 130-foot-high Drop Tower ride. “It was, ‘Ah, ah, ahhhhhhhh,‘" she said, imitating the screams she would sometimes hear.

“It was so beautiful and romantic. On our porches, we would hear the ocean, not the amusement park. There were families, babies in strollers, coming up the street, flowing up to Wonderland. We were kind of ambassadors.”

Now, more than a year after the closing of Gillian’s, the residents are faced with the possibility of a seven-story hotel they fear will block their sun, bring traffic to their streets, and threaten the small-town charm they found in their little pocket of Ocean City.

“It’s just another example of maximizing, pushing,” said Rich Crawford, Marie’s husband, who programs music for his family’s Christian radio station, WDAC, located in Lancaster, Pa. In his 60s, Rich fell in with Ocean City’s surfing crowd and unexpectedly grew to love his little community.

The Crawfords’ neighborhood of 100-year-old homes and 153 trees is called Plaza Place, which is one block each of Pelham Place, Plaza Place, and the north side of Seventh Street, between Wayne Avenue and Atlantic.

Across Wayne Avenue, toward the ocean, was Wonderland. On a clear day, a red ball of sun creeps up above the boardwalk and peeks into their little neighborhood.

On Pelham Place, residents each also own a two-foot- wide stretch of land across the street from their houses, a quirk of their deeds originally designed to prevent the rooming houses on Plaza Place that backed up against Pelham Place from using Pelham as an alleyway for their trash. There are dedicated gardeners on the streets who turn those strips into showpieces.

Neighbor Barb Doctorman, whose family owns the Islander store on the boardwalk, said she used to take her children up on the Ferris wheel and peer down at their neighborhood. So lush, it looked like a forest, she said.

“I looked up the impact of a high-rise,” said Doctorman. “We’re going to lose some sun. The airflow is going to be totally changed from what it was. There’s a heat radiant that comes off it.”

Her husband, Doc, said: “We want something up there, but we know there could be more of a draw to that boardwalk than just the hotel.”

The land is owned by developer Eustace Mita, who has proposed Icona in Wonderland, a 252-room hotel that would preserve the Ferris wheel, carousel, and some kiddie rides.

So far, the city has not declared the site in need of rehabilitation, as Mita has requested, or otherwise moved to rezone the area to allow a hotel.

Merchants have begged the city to allow the hotel, and described how their businesses have suffered since the closure of Wonderland. Some residents have clung to the idea that an amusement park can return, though those numbers are dwindling.

» READ MORE: After the Gillian’s closure, boardwalk merchants agree it will never be the same. They want a say in what comes next.

In Plaza Place, the opposition is less sentimental, more practical. They fear traffic, and the shadow from a neighboring seven-story hotel. Like residents in other towns who fought dunes, they fear the loss of the ocean breeze, or a shift in wind patterns that will affect surfing at the popular Seventh Street Beach.

“It’s got that old feel to it, and everybody’s house is different,” said Marie Crawford, who bought her Craftsman Colonial on the north side of Pelham for $905,000 in 2021. She estimates it’s worth $2.5 million now. There are about 60 homes in the Plaza Place civic association.

The association is one of several groups that are prepared to go to court if the city tries to change the zoning to allow a hotel, without going through a thorough master plan process, said Jack Gutenkunst, the Plaza Place Association president.

While Wonderland brought thousands of people on a summer night, the pier itself had no parking. So people parked elsewhere and excitedly walked through their neighborhood on their way to the rides. People on their porches called out, “Have a blessed evening,” and chatted the night away, said Crawford. The hotel proposal calls for parking underneath the structure.

Crawford stressed that it’s not a case of selfish NIMBY, Not In My Backyard. Despite Ocean City’s decades-old pattern of replacing single-family homes with duplexes, there are nearly 1,400 homes over 100 years old still left in Ocean City, said Bill Merritt, president of Friends of OCNJ History & Culture.

Being a block from the boardwalk, and living in a beach town, does not mean the neighborhood’s purpose is primarily hospitality, said Crawford. Its distinct, increasingly rare Jersey Shore character deserves to be valued, she said.

“It’s height. It’s chaos. It’s the change in culture,” she said, when asked what specifically worries her about the hotel. “It’s a transient population coming through here for three nights at a time. That’s in the hospitality district. We are not the hospitality district.”

The demolish-and-rebuild mania that took over a lot of the rest of the island has mostly left Plaza Place alone, though residents acknowledge that is also a threat to their way of life. They also fear a hotel will prompt Plaza Placeans to sell.

“It’s a Norman Rockwell painting, it just is,” Councilman Keith Hartzell says in the documentary Plaza Place: The Enigmatic Street, a locally made short film about the neighborhood. “It’s right here in Ocean City, and you kind of don’t expect it, when there’s two streets away a bunch of duplexes.”

Hartzell, who is running for mayor against incumbent Jay Gillian, the former owner of Wonderland who sold to Mita, says he hopes to negotiate with Mita over height, parking, and other issues before considering any kind of zoning allowance or rehabilitation designation. A city council-appointed subcommittee tasked with assessing the boardwalk’s usage as a whole is holding a public meeting at 10 a.m. on Feb. 7 at the city’s library.

The residents of Plaza Place worry about the survival of the hidden little neighborhood by the beach they fell in love with. “The neighborhood is so beautiful and so old,” said Marie Crawford. “If the hotel goes in, the dramatic change that will be for all of us with the traffic, the tone of the neighborhood — you’re going to see people sell. That threatens the neighborhood. The people won’t want to stay.”