Philly fans came out to pay for All-Star Game merchandise in a record-breaking way
Baseball fans love souvenir pins and hats. Merch sales and attendance at the All-Star Village at the Convention Center were strong, MLB says.
Philadelphia fans did more than fill the seats during Major League Baseball’s All-Star Week. They also helped turn the event into one of the strongest retail performances in the history of the Midsummer Classic.
Major League Baseball does not disclose dollar figures for merchandise sales. But the MLB said fans bought a record number of souvenirs and collectibles, including jerseys, caps, and especially collectible pins — more than 12,000 sold over three days at Citizens Bank Park alone.
The biggest draw was the All-Star Village at the Convention Center, where 111,616 people attended the four-day fan festival, according to Jamie Leece, MLB’s senior vice president of global consumer products. That made it the most-attended All-Star fan event since Los Angeles in 2022, the year MLB shortened the festival from five days to four. Leece noted that the Los Angeles event also included a free outdoor component that Philadelphia did not have.
The crowds translated directly into sales.
Through Tuesday, merchandise sales at the official MLB shop inside All-Star Village, operated by Fanatics, exceeded the previous sales record set at the 2022 fan festival by double-digit percentages. Sales also were up 45% from the 2025 All-Star celebration.
Across every retail channel — including All-Star Village, Citizens Bank Park, and MLBShop.com — total merchandise sales matched the record-setting performance from the 2022 All-Star Week in Los Angeles.
» READ MORE: How MLB All-Star Week has become a merchandising machine
At Citizens Bank Park, merchandise sales during All-Star Week rose 25% from 2025. MLB, working with the Phillies and Aramark, operated retail outlets during the HBCU Swingman Classic, the Futures Game, MLB’s 3-on-3 event, the Home Run Derby, and Tuesday night’s All-Star Game.
Online demand also surged, with sales up 34% over the previous year’s All-Star Week, producing the second-best online All-Star retail performance since MLB launched its e-commerce business in 1998.
Leece credited Philadelphia’s fan base for helping drive the record performance.
“Philadelphia fans are deeply passionate and loyal,” he said. “They showed up hours before our events to celebrate, they deeply supported their team and favorite players, and that came through in the retail experience.”
» READ MORE: A Phillies fan wanted a souvenir ticket for the All-Star Game. He shared the ‘physical memento’ with other fans, too.
MLB would not identify its top-selling items, although headwear accounted for a quarter of all sales. Leece said demand was broad across the merchandise lineup, which consisted entirely of Phillies- and All-Star-branded products sold at All-Star Village.
As for any unsold merchandise, Leece said some will be offered online, while the rest will be donated to a local charity that has yet to be determined.
Phillies owner John Middleton spent months planning to host the city’s first All-Star Game in 30 years. Now that it’s over, he joined Phillies Extra, The Inquirer’s baseball podcast, to recap his most memorable moments from the week. He also discussed the upcoming trade deadline and Field of Dreams Game in Iowa, and the future of the top of the Phillies organizational masthead. Watch here. Watch here.
You can also subscribe to the podcast version of Phillies Extra on Spotify or Apple Podcasts.
Previous episodes: Ryan Howard | Dan Baker | Ricky Bottalico | Preston Mattingly | Caleb Cotham | Larry Bowa | Joe Maddon | Rhys Hoskins | Terry Francona
