Perhaps I'm jumping to conclusions, but it appears that the April Fool's pranks have started already:

Wayback Burgers' press people have announced, with a genuine-looking ad, that it's rolling out a high-protein milkshake with vanilla ice cream, chocolate syrup and (get this) cricket powder.

The launch date is April 1.

The company says a 3.5-ounce serving of crickets contains nearly 50 grams of protein - double the load of beef.

In a statement, company president John Eucalitto said: "We understand that this milkshake is not for everyone, however, crickets are high in both calcium and protein – and their consumption is a growing trend among fitness enthusiasts."

Quizzed further about the "April 1" rollout date, a company spokesman suggested that I reach out on April 2, adding a smiley face.