Oracle lately acquired retail software developer Eloqua, but Brussin says that's "in an adjacent space, the more B2B market formation space. It's a little bit last generation. They're missing the Big Data aspect." If he's right, Monetate will attract offers with fat multiples. Brussin says he's building the business to last.
Monetate expects to double its hires again in 2013. "About a quarter of the team is engineering, a quarter is stratetgic (client) services, a quarter is sales, a quarter is marketing-administrative-finance-HR," Brussin says. "For most of these roles, the people we are looking for are here" around Philadelphia. "Engineering, we've found amazing people here. We've turned down folks who've gone in to work at Google.
Tom Janofsky, Brussin's vice president of engineering, head of a staff of 40 engineers, plans "to add another 40 egnineers this year if we can." The U of Scranton grad, who spent his early career building "large-scale, Web-facing transactional software" for EMC, Pearson, FEMA and other clients, now spends half his time recruiting, and says he likes it.
The Philadelphia region is studded with previous-generation big tech companies, some of which have been shedding engineers. Why not hire veteran talent?