There will be 93 fitting rooms, triple the usual number for a store this size (plus LED lights, seating areas and smartphone charging stations in each fitting area) at the new Primark department store, in the former Sears space at King of Prussia, when it opens Nov. 25, promises Jose Luis Martinez, who moved his family from their native Spain to Boston to be the first President of the Ireland-based clothing chain's new U.S. operation this year. (Date corrected in headline)
Primark also plans 58 cash registers, and 8 customer service registers, double the usual complement, says Terry McQuade, the former Filene's and Target executive in charge of Ireland-based Primark's new Philadelphia region. A second store is scheduled for Willow Grove next year.
Primark promises "amazing fashion, amazing prices and great customer service for the entire family," Martinez pledges. "There's not a better place to be than the King of Prussia Mall, the largest retail mall in the U.S." with its ongoing expansion, says McQuade.
Primark's deal to occupy a string of former Sears stores has placed it in the New York and Philadelphia suburbs, though its flagship U.S. store is a former Filene's in downtown Boston. Other stores will go in North Jersey, Connecticut and Staten Island. The 670,000 sf warehouse is in Bethlehem, near where Walmart, Amazon and Zulily have also set up direct distribution centers. (Because, Pennsylvania is America's Warehouse.)